Brand Merchandising Executive

3 days ago

East Jakarta, Java, Indonesia Kanmo Group Penuh waktu
Brand Merchandising Executive – Mizuno Job Purpose Drive the growth and performance of the Mizuno business by managing commercial performance, product strategy, retail execution, and cross-functional initiatives in line with adidas brand direction.

Key Responsibilities
• Business & Sales Performance
• Monitor sales, margin, inventory, and key business KPIs for adidas Originals.
• Identify business opportunities and develop action plans to drive sales and profitability.
• Track performance by store, category, product, and channel.
• Product & Range Management
• Support seasonal range planning, product selection, and assortment strategy.
• Ensure the right product mix, depth, and allocation across stores and channels.
• Monitor product performance and recommend replenishment, transfer, markdown, or exit actions.
• Retail & Store Execution
• Ensure adidas Originals products are well presented and executed according to brand guidelines.
• Work closely with VM and Retail teams on product launches, campaigns, and store activations.
• Identify opportunities to improve store productivity and customer experience.
• Marketing & Activation
• Support Originals campaigns, product launches, and key brand moments.
• Coordinate with Marketing and adidas teams to ensure strong execution of Originals initiatives.
• Leverage local consumer and market insights to maximize campaign impact.
• Planning & Inventory
• Support OTB, intake, and inventory planning for the Originals business.
• Monitor stock cover and aging inventory, and proactively recommend actions to maintain healthy inventory.
• Ensure inventory is aligned with sales opportunities and business targets.
• Cross-Functional Collaboration
• Work closely with Merchandising, Buying, Planning, Retail, VM, Marketing, and adidas teams.
• Ensure alignment and timely execution of business priorities and seasonal plans.
• Prepare regular business reviews and performance updates for management. Key Skills & Qualifications
• Minimum 3–5 years of experience in brand management, merchandising, retail, or commercial roles, preferably in sportswear/fashion.
• Strong commercial and analytical skills with good understanding of sales, margin, inventory, and OTB.
• Strong passion and understanding of adidas Originals, lifestyle, and streetwear trends.
• Good communication, presentation, and stakeholder management skills.
• Strong ownership, proactive mindset, and ability to work in a fast-paced environment.
• Strong Excel and PowerPoint skills.
• Able to work independently and manage multiple priorities.