Senior Paid Search Specialist
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About the Role
We are seeking a results-driven Senior Paid Search Specialist to lead the planning, execution, and optimisation of PPC/SEM campaigns across Google Ads and Microsoft Advertising. In this role, you will develop data-driven strategies that maximize performance, drive qualified traffic, and generate measurable business results for our clients and brands. The ideal candidate combines strong analytical capabilities with hands-on platform expertise and a passion for digital marketing innovation.
Key Responsibilities
• Develop and execute paid search strategies aligned with business and marketing objectives.
• Manage, optimize, and scale campaigns across Google Ads, Microsoft Advertising, and other search platforms.
• Conduct keyword research, competitor analysis, audience segmentation, and account audits to identify growth opportunities.
• Monitor campaign performance and continuously optimize bids, targeting, ad copy, and landing page strategies.
• Analyze performance data and provide actionable insights to improve ROI and campaign efficiency.
• Manage campaign budgets, forecasting, pacing, and performance targets.
• Collaborate with cross-functional teams including Creative, Analytics, SEO, Programmatic, and Client Services to deliver integrated marketing solutions.
• Prepare and present performance reports, recommendations, and strategic insights to stakeholders and clients.
• Lead testing initiatives, including ad copy, audience, bidding, and conversion rate optimization experiments.
• Stay informed on industry trends, platform updates, and emerging technologies. Requirements
• Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field.
• 4–6+ years of hands-on experience in Paid Search / SEM / PPC, with proven experience managing Google Ads campaigns.
• Strong hands-on experience with Google Ads and Microsoft Advertising.
• Proven track record of managing and optimizing high-budget search campaigns.
• Expertise in keyword strategy, bidding methodologies, attribution models, and conversion tracking.
• Proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, and Microsoft Excel.
• Strong analytical mindset with the ability to transform data into strategic recommendations.
• Strong hands-on experience managing Search, Performance Max, Shopping, and/or other Google Ads campaign types.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to manage multiple projects in a fast-paced environment.
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