Digital Marketing Specialist
2 weeks ago
Surabaya, East Java, Indonesia
MOM UUNG OFFICIAL
Penuh waktu
Gratis dengan email atau Google
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Gratis dengan email atau Google
About the Role
We are looking for a Digital Advertising Specialist responsible for planning, executing, monitoring, and optimizing all of the company's digital advertising activities across various platforms such as Meta Ads, TikTok Ads, and Google Ads, in order to increase brand awareness, traffic, and sales. Responsibilities Plan, execute, monitor, and optimize digital ad campaigns on Meta Ads, TikTok Ads, and Google Ads (Performance Max, Demand Gen, Search, YouTube). Manage advertising budgets effectively and efficiently to meet defined ROI/ROAS targets. Conduct keyword research and search intent analysis to support campaign strategy. Apply SEO best practices (on-page SEO, technical SEO basics) to support overall digital performance. Analyze campaign performance based on data (CTR, CPC, CPA, ROAS, conversions, etc.). Prepare regular performance reports and provide data-driven strategic recommendations. Conduct A/B testing on creatives, copy, audiences, and placements to improve ad effectiveness. Maintain organized campaign documentation and administration. Collaborate with the Creative, Content, and Marketing teams to ensure every campaign runs optimally and aligns with the company's business goals. Qualifications Experience managing Google Ads (Performance Max, Demand Gen, Search, YouTube), Meta Ads, and/or TikTok Ads. Solid understanding of SEO fundamentals: keyword research, on-page SEO, and technical SEO. Strong data analysis skills and ability to optimize campaign performance. Familiar with tools such as Google Analytics, Meta Business Suite, TikTok Ads Manager, and Google Keyword Planner. Experienced in preparing reports and handling campaign documentation.