Content Writer Intern

GTMLab is a growth consultancy. We help businesses across Southeast Asia solve their hardest growth problems and turn the answers into measurable results. We’ve grown from a small founding team to 100+ people and worked with 500+ clients, from local SMEs to regional enterprises. We’re bootstrapped, profitable, and growing fast, which means we answer to our clients and our standards, not to investors. We work the way the best consulting firms do: start with the business problem, not the deliverable. Our job is to figure out what’s really holding a company back, build the case for what to do about it, and stay close enough to see it through. What You’ll Do As a SEO Content Writer Intern (Indonesia), you’ll write long-form SEO articles in Bahasa Indonesia. You’ll work closely with our SEO team to turn search strategy into content that Indonesian readers genuinely want to read, in language that sounds natural, never like a stiff translation. Your Responsibilities
• Write Bahasa Indonesia that’s polished and alive. Produce long-form articles that are clear, well-structured, and publish-ready, with a voice that feels native to the audience.
• Write to rank, and to be read. Work with our SEO team to craft content that performs in Indonesian search without losing its human touch.
• Own the research. Dig into unfamiliar topics, verify sources (including English-language ones), and turn complex information into something clear and useful.
• Use AI with judgment. Use AI tools to speed up research, outlining, and drafting, then bring the fact-checking, nuance, and voice that make the piece worth reading.
• Write for the audience. Shift tone, voice, and style across industries to match who you’re writing for and what they need.
• Collaborate in English. Discuss briefs, share updates, and take feedback from our team, including our expat director, in English.
• Raise the bar. Take feedback through our review and editing process and apply it fast, so every article meets our standard before it goes live. What You’ll Bring
• Final-year students or fresh graduates in Journalism, Indonesian Literature, Communications, or Marketing are preferred, but graduates from all other backgrounds are welcome to apply.
• Excellent Bahasa Indonesia writing: grammar, spelling (PUEBI/KBBI), structure, and clarity come naturally to you.
• A portfolio of Bahasa Indonesia writing samples that shows your best work, whether published or personal (blog, Medium, Kompasiana, academic writing, etc.).
• Good working English: able to communicate in English, and to read English sources for research.
• A natural researcher who enjoys making sense of unfamiliar topics.
• Able to adapt your writing style across different industries and audiences.
• Curious about AI tools and how to use them well, not as a shortcut but as leverage.
• Self-directed and accountable. You own your deadlines without being chased.
• Eager to be coached hard and improve fast.
• Able to work onsite at our office in Menteng, Central Jakarta. You’ll start by writing under close guidance, learning how we research, structure, and optimize. As you build skill and trust, you’ll take on more: harder topics, more complex pieces, and more ownership over the content itself.