Vp Experience

To oversee and integrate SawitPRO's Commercial, Creative, Event, PR, Marketing, Demand Planning, Customer Management, B2B sales, Growth and Performance Measurement functions into a cohesive strategy. Oversee 3 distinct but related functions
1. Customer User Experience (UX)
2. Company Brand Experience (BX)
3. Employee Experience (EX)

Customer Experience to manage the following for the customers (primarily B2B):

- Customer research, Customer acquisition, Customer engagement, Customer relationship management and Customer retention
- Customer growth including Growth Marketing through development of partner ecosystem, Customer Intelligence and Customers’ competitor Intelligence
- Customer engagement events and marketing campaigns

Company Brand Experience:

- Develop company’s brand positioning in the industry
- Oversee development of company’s brand assets like logo, corporate colors, mission statement and vision statement
- Manage company’s digital presence like website, social media, etc.
- Oversee Corporate communications and Marketing campaigns
- Oversee company events (both employee facing and customer facing)
- Oversee Public Relations (PR) like industry forums, seminars, industry relationships, social capital, media relations, community engagement, NGO collaboration, academic collaborations, etc.

Employee Experience:

- Own company’s Employee Value Proposition (EVP) in partnership with HR
- Ensure high levels of employee motivation for them to serve as company ambassadors for both customers and future hires
- Ensure high quality of employee experience and handling of engagement activities like team building, annual dinners, family days, etc.
- Constantly review the performance of company policies and its impact on employee motivation

Role of the VP Experience:

- Strategy & ideation - The person responsible has to develop the overall strategy and ideas behind the company's brand, customer and employee experience.
- Team management - Lead a team of collaborators and contributors for delivering on all aspects of the experience portfolio (XP)
- Leadership - demonstrate leadership by coming up with innovative ideas to further the goals of experience portfolio across all aspects of the organization
- Roadmap development - Develop the roadmap and budget for managing the experience portfolio by optimising the return on investment
- Execution KPIs - clearly define execution goals and KPIs to deliver on the experience portfolio of the organization
- Senior Management collaboration - work closely with senior management including the CEO, head of product, head of engineering, etc. to deliver on the strategic business outcomes including owning financial KPIs and human KPIs
- DDD - Lead the Data Driven Decision (DDD) making across the entire organization. - Utilize business intelligence and performance metrics to inform decision-making and strategy adjustments.
- Experience gamification for optimized engagement of stakeholders across all aspects of the XP
- Bachelor’s Degree in Computer Science, Industrial Design, Business or Marketing discipline is required.
- Min. 10 years’ experience working ideally in business management, customer service, industrial design, etc. in driving digital initiatives with some independent P&L responsibilities
- Five or more years of progressive leadership experience in leading cross-functional teams and enterprise wide programs, operating and influencing effectively across the organization and within complex contexts
- Experience in innovating business models and developing new channels, business models or business transformation
- Experience in consumer industries like fast moving consumer goods (FMCG), consumer banking, digital insurance, FinTech, sharing economy, etc. is preferred

Knowledge/Skills:

- Deep understanding of people and their motivations and behaviours
- Ability to develop short interaction levers to drive strategic behaviours through gamification, rewards and engagement
- Extensive knowledge of digital marketing, analytics, growth hacking and CRM.
- Business savvy strategic thinking: Big picture orientation and conceptualization of ideas, conceiving effective strategies to drive growth and revenue generation
- Strong business acumen, including domain-specific knowledge of the manufacturing and resources companies and their business units
- Excellent analytical, strategic conceptual thinking and consulting skills.
- Strong influence and negotiation skills
- Ability to effectively drive people, process and technology change in a dynamic and complex operating environment
- Excellent oral and written communication skills, including the ability to explain digital technologies to business leaders, and business concepts to technologists
- Must be a passionate human being with strong idealism and vision for a brighter future of Indonesia
- Willing to relocate to Pekanbaru for at least 12 months

Competencies:

- Building relationships
- Data intelligence
- Change advocate