Brand Activation Manager

5 days ago

Jakarta, Indonesia Bussan Auto Finance Full time

Responsible to develop an integrated marketing campaign strategy concept (360 campaign) planning, lead execution, monitoring and evaluation performance of BAF product/program to increase brand awareness and brand value.

Crafting the content of BAF program/promotion by using right way to communicate to increase brand image and build engagement with BAF Friends through content publication (image/video) that comply with BAF corporate identity

Work closely with Product Business, Digital Business Development other division to develop campaign plan and brand activation in mainstream media and social media by riding the latest trend.

Lead social media creative content.

Work together with another Branding Department to ensure the campaign plan and communication strategy are running well.

Follow the latest trend in content, communities, social media, and product related financial industry to identify content, channels, and engagement opportunities.

Manage BAF Google Profile Business

Control brand entities design and material
Bachelor’s Degree in Digital Marketing/Marketing Communication/Public Relations/Strategic Communication from reputable University with GPA minimum 3.20

Minimum 5 years of working experience as Brand Activation/Marketing Communication

Fluent in English speaking and writing

Proven abilities with FB IG ads, Google Keywords, Instagram Live, TikTok Live, TikTok ads, content creation, KOL/Influencers, SEO knowledge a plus.

Experience in brand communication, brand innovation development and brand health monitoring

Experience within the financial industry is desirable.

Good leadership quality, strong adaptability, and experience leading teams.

Fast learner, team player, open minded, good listening skills, and attention to details

Good computer skills, good communication and presentation skills

Should display groomed appearance, professionalism and enthusiasm when representing the company.

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