Product Marketing Specialist

**Job Title**:
**Product Marketing Specialist - AI Avatar Indonesia**

**Jakarta, Indonesia**
**Full-time**

**About AI Avatar Indonesia**

AI Avatar Indonesia is pioneering the next generation of AI-powered celebrity companionship experiences. Through AI chat, voice, and video calls, we allow fans to interact emotionally and authentically with AI versions of their favourite personalities — blending entertainment, technology, and culture in one immersive ecosystem Product Marketing Specialist. This role is key to shaping how AI Avatar Indonesia communicates the value of its innovative features and transforms product capabilities into meaningful user experiences.

**Role Overview**
The Product Marketing Specialist serves as the bridge between Product Development and
Marketing Execution, ensuring that each feature launch (chat, video, gamification, photo
collectibles, etc.) resonates with users and drives measurable engagement and revenue.
The role focuses on developing go-to-market (GTM) strategies, crafting clear and compelling
product narratives, and ensuring consistency across all user touchpoints — from the app to
digital campaigns.

**Key Responsibilities**
1. **Go-To-Market Strategy**:

- Plan and execute GTM campaigns for new features, app updates, and seasonal activations.
- Ensure all launches have clear messaging, defined user value, and measurable conversion goals.

2. **Product Storytelling & Positioning**:

- Translate AI Avatar’s product features (chat, voice call, video call, photo collectibles, gamification) into user-friendly benefits and emotional stories that inspire engagement
- Craft in-app messaging, landing pages, and promo content aligned with brand tone and local cultural relevance.

3. **Cross-Department Collaboration**:

- Partner with Product, Creative, Community, and Affiliate teams to ensure consistent storytelling across all channels (app, social media, website, and marketing campaigns)
- Synchronize product timelines and marketing deliverables to ensure seamless launches.

4. **Market Research & Analysis**:

- Conduct ongoing analysis of market trends, competitors, and fandom culture in AI and entertainment sectors to refine product messaging and positioning
- Identify emerging trends to inform content and campaign strategy.

5. **Campaign Execution & Optimization**:

- Create and manage content for app store copy, newsletters, videos, and social media promotions
- Use data and analytics to track performance, user behavior, and conversion — then adjust strategy accordingly

6. **Launch Coordination**:

- Support cross-functional product releases — from creative briefing to campaign rollout — ensuring consistency and impact
- Bridge user insights with product improvements through ongoing feedback analysis

**Requirements**:

- Bachelor’s degree in Marketing, Business, or Communications.
- 2-4 years of experience in product marketing, digital strategy, or brand management (preferably in tech, entertainment, or consumer apps)
- Strong understanding of user journey mapping, positioning, and engagement tactics.
- Analytical mindset — able to interpret data and turn insights into strategy
- Excellent communication in English and Bahasa Indonesia
- Familiarity with AI, fandom, influencer-based platforms, or Web3 is a major plus.
- Creative, adaptable, and thrives in a fast-moving startup environment

**Why Join AI Avatar Indonesia**
At AI Avatar Indonesia, you’ll work at the intersection of AI, technology, and emotional
connection, shaping how millions of users experience digital companionship.
You’ll be part of a fast-paced, creative, and high-impact team that thinks bold and builds with
purpose — developing localized, emotionally engaging experiences that redefine the future of
AI-driven entertainment