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Campaign & Community Lead, Fmcg (E-commerce)
2 weeks ago
Lead FMCG category campaigns' overall strategy and grow category campaigns' GTM impact by creating category-owned IPs;
- Define and recognize local trends to be applied into category campaigns and create TikTok Shop unique experience to both users and sellers via campaigns;
- Differentiate category campaigns' positioning for Beauty, Health & Personal Care, Food, Mom & Baby and grow each category performance
- Responsible for the category campaign overall GMV performance
- Minimum Bachelor's Degree or above
- More than 5 years working experience in E-commerce campaign or E-commerce marketing
- Solid understanding towards Indonesia local trends related with E-commerce and FMCG industries
- Proficient in English and Indonesian language
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
