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Regional Product Marketing Manager
2 weeks ago
**Our Journey**
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co-founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.
**The Role**
As a Regional Product Marketing Manager, you’ll play a pivotal role in **connecting product innovation with customer needs**. You’ll partner with Product, Marketing, and Commercial teams to ensure our offerings are not only built right — but launched, communicated, and adopted successfully across diverse markets. You’ll own regional messaging and positioning strategies that empower our teams, delight users, and accelerate growth.
**Your Adventure Ahead**:
- ** Own product storytelling**: Develop compelling positioning, messaging, and value propositions for ShopBack’s products tailored to users, merchants, and partners across multiple markets.
- ** Drive GTM strategy**: Lead the end-to-end product launch process — from defining target audiences and crafting narratives, to enabling internal teams and measuring adoption success.
- ** Bridge product and marketing**: Translate product capabilities into customer-centric stories, ensuring alignment between product roadmaps and marketing campaigns.
- ** Enable regional teams**: Create playbooks, toolkits, and training to empower local marketing and sales teams to execute effectively.
- ** Influence product direction**: Serve as the voice of the customer and market, feeding insights back into product development.
- ** Measure impact**: Define success metrics for GTM initiatives and optimize strategies based on performance.
**Essentials to Succeed**:
- 5+ years of experience in **product marketing, product management, or go-to-market strategy**, ideally in consumer tech, e-commerce, or fintech.
- Proven track record of **leading product launches** and building narratives that resonate across diverse markets.
- Strong analytical and storytelling skills — able to translate data and insights into clear strategies and impactful messaging.
- Excellent communication and collaboration skills, with experience working cross-functionally in regional or global organizations.
- Self-starter with a growth mindset — comfortable operating in fast-moving, ambiguous environments.
- Regional experience in Southeast Asia is a strong advantage.
**ShopBackers' DNA**
**Grit -**We tackle all challenges head-on, working together to solve problems and achieve success.
**Hunger**:
- We value hard work, and having relentless drive.
**Speed -**We move fast and have a bias for action, all to deliver maximum impact.
**Impact -**We focus on results, always aiming for the best possible outcomes and timelines.
**Growth -** We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.
**Exclusively for ShopBackers**
**Career progression paths** and opportunities to take on greater challenges that help you realise your ambitions.
**Be part of a winning team**on a journey to global scale.
**Competitive compensation** based on your performance.
**Candid, open, and collaborative culture** where feedback is valued, for everyone to grow and improve every day.
**Work-From-Anywhere benefit**to enable you to thrive personally and professionally.
- ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference_
