E-commerce & Digital Marketing Manager

4 days ago

Jakarta, Indonesia PT Aromatik International Indonesia Full time

Key Responsibilities:
1. E-Commerce Strategy & Management:

- Develop, manage, and execute the overall e-commerce strategy to grow online sales and enhance customer experience.
- Oversee day-to-day operations of the e-commerce platform, ensuring seamless functionality, product updates, and high performance.
- Optimize product listings, categorization, search functionality, and merchandising strategies.
- Collaborate with internal teams to manage inventory levels, pricing strategies, and promotional campaigns to maximize sales.
- Analyze e-commerce performance metrics (e.g., conversion rates, AOV, traffic, bounce rates) and implement strategies for improvement.

2. Digital Marketing & Campaigns:

- Develop and implement strategies to increase online traffic, improve brand visibility, and enhance customer engagement.
- Manage digital ad campaigns (e.g., Google Ads, Facebook Ads) to drive traffic and sales, ensuring ROI optimization.
- Collaborate with creative teams to develop compelling content that resonates with the target audience and aligns with brand aesthetics.
- Stay updated with the latest digital marketing trends, technologies, and best practices, especially within the beauty industry.

3. Customer Experience & Retention:

- Ensure a seamless, user-friendly, and aesthetically pleasing online shopping experience that reflects the brand’s identity.
- Manage CRM systems to track customer behavior, engagement, and loyalty, using insights to improve customer retention.
- Respond to customer feedback and adjust strategies to enhance overall satisfaction and shopping experience.

4. Data Analysis & Reporting:

- Analyze e-commerce and digital marketing performance data to identify trends, insights, and opportunities for growth.
- Generate regular reports on key metrics (e.g., sales, traffic, engagement, conversions), providing actionable insights for optimization.
- Utilize A/B testing and other data-driven methods to improve digital marketing effectiveness and e-commerce performance.

5. Collaboration & Team Management:

- Collaborate with cross-functional teams (e.g., product development, IT, logistics, and customer service) to ensure e-commerce and marketing objectives align with the brand’s overall business goals.
- Manage relationships with external partners, such as digital agencies, influencers, and third-party vendors.
- Lead and mentor a team of digital marketing and e-commerce specialists, providing guidance and development opportunities.
- Bachelor’s degree in Marketing, E-Commerce, Business, or related field.
- 4-6 years of experience in e-commerce and digital marketing, preferably within the beauty or retail industry.
- Proven track record of driving sales growth and improving digital marketing ROI.
- Strong understanding of e-commerce platforms and digital marketing tools (e.g., Google Analytics, Facebook Ads Manager).
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication and project management skills.
- Passion for the beauty industry and understanding of current beauty trends

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