Digital Marketing Manager

ADVANCE.AI is a leading AI company that provides digital transformation, fraud prevention, and process automation solutions for enterprise clients. A leader in Artificial Intelligence, risk management and digital lending solutions, it currently partners over 700 enterprise clients across banking, financial services, fintech, payment, retail and e-commerce sectors. ADVANCE.AI has a global footprint across 11 markets in 3 continents.ADVANCE.AI is a leading AI company that provides digital transformation, fraud prevention, and process automation solutions for enterprise clients. A leader in Artificial Intelligence, risk management and has a global footprint with operations across ASEAN and wider APAC and Latin America it currently partners over 700 enterprise clients across banking, financial services, fintech, payment, retail and e-commerce sectors. ADVANCE.AI has a global footprint across 12 markets in 3 continents.
- ADVANCE.AI is part of Advance Intelligence Group,
- **a Series D-backed Tech Unicorn valued at US$2 billion**, and also one of the largest independent technology startups based in Singapore. Founded in 2016, the Group has presence across South and Southeast Asia, Latin America and Greater China. The Group is backed by top tier investors SoftBank Vision Fund 2, Warburg Pincus, Northstar,Vision Plus Capital, Gaorong Capital, Pavilion Capital, GSR Ventures and Singapore-based global investor EDBI.- Ranked as the
- **No.1 Top Startup in Singapore in 2021**, we are partners with 700+ enterprise clients across Southeast Asia, South Asia and Mexico in sectors such as banking, financial services, fintech, payment, retail and e-commerce.- Advance Intelligence Group employees are united by a shared vision and purpose: to
- **Advance with Intelligence for a Better Life-for our customers, colleagues and communities.**
- Our culture is built on values that are core to who we are and what we stand for:

- We foster an **INNOVATION** mindset
- We achieve results with **EFFICIENCY** and excellence
- We take pride in the **QUALITY** of our work
- We uphold **INTEGRITY** in all we do
- We embrace **COLLABORATION** to work across business lines and borders

Your main responsibilities will be:

- **Develop strategic acquisition and retention marketing plans **to drive growth and maximize immediate and long-term ROI, including every stage of a marketing campaign, including conception, execution, tracking, and reporting
- **Digital demand generation**:Be responsible and accountable for growing leads and pipeline via Paid Search, Paid Social, Display and Video campaigns for the focus markets. Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
- **Monitor, analyze, and report** on KPIs to ensure marketing initiatives are driving acquisition
- **Continuously test and optimize** new channels, audiences, and content strategies to increase conversion
- **Creative direction and basic copywriting **for digital assets to be used for paid and owned digital marketing
- **Reporting**: You'd be expected to produce regular reports on the performance of key metrics which are aligned to overall business KPIs, and provide recommendations for improvement.

To support your duties and responsibilities, you will need the following experience and knowledge when you join us:

- 8 years+ experience in digital marketing, preferably in enterprise SaaS
- Expert level proficiency in Google Ads, Google Analytics, Linkedin Ads, Facebook / Instagram Ads, Facebook Business Manager, YouTube Ads.
- Familiar and able to use Marketing automation platforms such as Hubspot, including workflows, forms, landing pages and reporting and lead scoring.
- Able to manage event database management and reporting, including using HubSpot.
- Knowledge of marketing channel attribution models

Bonus
- Advantage in having experience in running virtual events, including webinars, to generate and nurture leads.
- Experience of managing third party companies and suppliers during projects, ensuring delivery on time and on budget.
- Practical know-how and implementation in project management and budgeting.
- Working knowledge and experience in event coordination and management.
- Language proficiency**:English **at a professional level, and **Mandarin** would be an advantage

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