Social Media Paid Advertising Specialist

2 weeks ago

Semarang, Indonesia Pasxcel Academy Full time

As Pasxcel’s Paid Advertising Specialist, you generate leads through Facebook Ads. The ability to generate leads through others channels, including Google, and Youtube is an added advantage.

The role:

- Craft persuasive copywriting for ads.
- Ideate creatives that will be needed for paid ads on FB, IG, and Youtube. (Creation will be done by in-house designers and video editors)
- To manage budget ads spent and prepare performance reports.
- Perform continuous qualitative and quantitative analysis of data, trends, and competitors to identify trends and insights to optimize spending and performance.
- Conduct audience segmentation, a/b testing, and conversion rate optimization for all running campaigns.
- Knowledge of Google Analytics, Tag Manager, etc., is an added advantage.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) while identifying new KPIs to grow revenue from acquisition channels.

**Requirements**:

- Required skill(s): Facebook Ads / Business Manager,
- Required language(s): English & Malay.
- Working knowledge of Google Tag Manager and Analytics would be an added advantage.
- Minimum 3 years of working experience in digital ads campaign management.
- Being Google Certified across Search and Display with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate is added advantage.
- Proficient in marketing research and statistical analysis
- Have great attention to detail & strong organizational and planning skills

**Salary**: RM3500 - RM4500

Benefits: Professional Development/Performance Bonus/ Work Remotely

**Job Types**: Full-time, Permanent, Remote

Schedule: Monday to Friday /9.30 am - 6.30 pm

**Salary**: Rp4,700,000 - Rp9,000,000 per month

**Education**:

- D1-D4 (preferred)

**Experience**:

- Social Media: 3 years (required)

**Language**:

- English (required)

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