Marketing and Communication Executive
1 week ago
We are looking for a Marketing Communication Executive who is highly motivated to work with our Sales and Marketing team at the finest 5-star luxury resort in Bali.
**Summary of Responsibilities**:
- Develop and execute marketing communication strategies tailored to the Chinese market to enhance AYANA’s brand awareness and positioning.
- Extract and refine product key selling points, and translate them into persuasive stories aligned with Chinese travelers’ lifestyle preferences, cultural habits, and social media trends.
- Manage Chinese social media platforms (WeChat, Xiaohongshu, Douyin, etc.), creating engaging content that resonates with target audiences.
- Collaborate with Sales & Marketing teams to integrate communication strategies into commercial objectives.
- Conduct competitor benchmarking and consumer research to identify new growth opportunities.
- Coordinate with internal teams, external agencies, and media partners to deliver impactful campaigns.
**Requirements**:
- Exclusive for Chinese citizen
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- Minimum 2 years’ experience in Marketing/Communications, preferably within hospitality, luxury, or lifestyle brands.
- Proven strength in Chinese copywriting and content creation, with the ability to shape compelling brand narratives and localized key selling points.
- Deep understanding of Chinese social media ecosystem, including WeChat, Xiaohongshu, Douyin, and emerging platforms.
- Strong analytical skills with the ability to interpret data, derive insights, and adjust strategies accordingly.
- Excellent coordination and project management capabilities, able to work across functions and manage multiple priorities.
- Creative thinker with a balance of storytelling flair and data-driven decision-making.
- Proficiency in English (spoken and written); Indonesian language skills are an advantage.
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