Digital Performance Marketing Manager

**Why Join us**

Do you have big ambitions and a hunger for growth? Do you want to have great achievements with your skills in one of the biggest education institutes around the world?

Join Wall Street English Indonesia to unleash your potential and reach your dream

**Why work with us?**

We are a team of fun, dynamic, experienced, hard-working and friendly professionals who are committed to quality services and support each other’s growth and success.

Having been around for over 16 years in Indonesia, we have helped over 30.000 Members across Indonesia in achieving their professional and personal goals through better English

**Get to Know the Role**:
The Digital Performance Marketing Manager will be responsible for the end to end digital funnel from lead to transaction. This person is expected to not only plan digital strategy but also be able to understand and run the technical portions.

This role will require not only understanding of the paid marketing but also organic marketing such as SEO and website.

**Responsibilities**:

- Operate digital marketing campaigns which will include channels from Google (SEM, Display, YouTube), Meta, etc.
- Analyse digital funnel and data by using Google Analytic, Hubspot, Adwords, Meta and other dashboards.
- Lead and drive inbound content marketing campaigns using blogs, measuring and reporting on the performance of all digital marketing campaigns.
- Manage company websites from UI to UX..
- To ensure the company portfolio of products, services, and its brand is represented in line with corporate standards.
- To plan and manage budgets against the company’s activities while ensuring that all activities are carried out cost effectively, efficiently and within budget.
- Demonstrate ability to work successfully in a team-oriented environment and quickly adapt to the company culture with high level of flexibility, reliability and responsibility.
- To work with the relevant management teams in the development of specific project and content brands. Provide accurate and timely reporting of performance and budget.
- Strong grasp of current marketing tools and strategies to lead integrated digital marketing campaigns from concept to execution.
- Brainstorm new and creative growth strategies as well as develop innovative ideas to bring channels to life and ensure balance between quality and quantity of leads generated is maintained
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to maintain landing pages and optimise user experience
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimise user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

**Requirements**:

- BS/MS degree with proven experience in digital marketing
- Experience in using marketing automation tools and inbound content marketing (preferred)
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimising landing pages and user funnels Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools
- Working knowledge of ad serving tools
- Experience in setting up and optimising Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Strong leadership skills and project management skills
- Ability to work with across all levels in an organisation and with external vendors
- Creative thinker and team player
- “Can do” personality
- Detailed oriented
- Fluency in English both verbal and written is mandatory
- MS Office/IT literate

**What We Offer**:

- Fun and supportive working culture.
- Competitive compensation.
- Other bonuses include discretionary bonus and staff referral bonus.
- Career ladder and progression opportunities.
- Medical coverage and BPJS.
- 12 days annual leave.
- Modern, comfortable and attractive working environment.

Application Question(s):

- Are you willing to work from office?

**Experience**:

- Performance Marketing: 5 years (required)

**Language**:

- English (preferred)