Pr & Digital Executive
4 days ago
LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered with the world's finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shapes the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets. Come join us now.
Why Join Us?
At LUXASIA, we believe there is beauty within every talent - that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?
**Position Overview**:
- Ensuring all PR & digital planned activities to drive traffic to stores or retail and while being aligned with Marcomm KPI and goals.
- Be a strong partner to Brand Team in driving our offline and online business for e-retailers.
- Liaise with colleagues across multiple departments from sales to marketing to contribute ideas for improving brand's voice and online presence.
**Responsibilities**:
- Responsible for PR & Digital initiatives and digital campaign management
- Responsible for planning and implementing PR campaigns in line with the marketing calendar and business goals.
- Regularly research and source partners/influencers, create relationships and maintain a database of online and offline contacts.
- Use search and insight tools to support campaigns.
- Plan and execute PR launch events or in-store events for KOL/ Media/ Consumers in order to create brand image and brand awareness.
- Plan, source, and evaluate content for multiple social media platforms.
- Work across internal teams to collaborate on creative ideas, online strategy, and PR opportunities.
- Work closely with Content Creator to build close knitted relationships with KOLS & press for online features or content videos.
- Manage social media account postings on social media.
- Giving full support, planning, managing, actively involve and attending marketing events.
- Maintain good relationship with media, KOL, and marketplace owner.
- Manage multiple projects and deadlines.
**Requirements**:
- Min. bachelor’s degree in public relations, communications or any related
- Minimum 3 years managing digital campaigns and social media platforms.
- Having experience in beauty industry is preferred.
- Excellent PR and communication skill.
- Eager to learn, hardworking, fast learner.
Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?
If so, you are the one we are looking for. JOIN US and let’s grow together.
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