Digital Marketing Manager

2 days ago

Jakarta, Indonesia CT Corp Digital Full time

Manage, review, and perform daily account responsibilities associated with Google AdWords and Bing for our Group Businesses.

Maintain and monitor keyword bids, ad copy optimisation, keyword optimisation and monthly budget caps

Keep a track of Impression share, quality score, bid price, daily budget and other important account metrics.

Add/Pause or create negative keyword lists.

Provide creative copy suggestions and graphical ad performance (A/B testing)

Manage Display network placement lists on AdWords and through other contextual advertising platforms.

Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.

Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Keep pace with search engine and PPC industry trends and developments.

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance business goals.

Monitor and evaluate search results and search performance across the major search channels.

Communication to team and management on project development, timelines, and results.

Provide oversight and work closely with internal and external members

Minimum 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).

Proficiency in MS Excel, PowerPoint, and Word.

Experience with campaign analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

Experience working with popular PPC ad platforms (Google AdWords (Ads), Bing Ads, etc).

Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals for Brands/Ecommerce

AdWords / Bing certification a plus.

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