Social Media
4 days ago
Key responsibilities :
- Develop and implement a comprehensive social media strategy and maintain a content calendar.
- Produce high-quality, engaging content, including written posts, graphics, and short-form videos for various platforms like Instagram, TikTok, and YouTube.
- Monitor social channels, respond to audience interactions, and foster a positive community.
- Manage and optimize paid social media advertising campaigns to generate leads and improve performance.
- Track, analyze, and report on social media performance using key metrics and KPIs to inform future strategy.
- Work closely with internal teams, such as marketing, sales, and creative, to align messaging and support promotional activities.
- Ensure all content aligns with the brand's tone, voice, and visual identity across all digital channels.
Required skills and qualifications :
- Professional experience managing and growing social media channels.
- Strong copywriting and communication skills, for both social media and web content.
- Proficiency in creating various types of content, including graphics and video editing.
- Experience with social media management tools and analytics.
- Familiarity with SEO principles for web content.
- Ability to adapt to fast-paced environments and manage multiple tasks.
- Strong organizational, analytical, and leadership skills.
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