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Digital Marketing

34 minutes ago

Tangerang, Banten, Indonesia PT Alpha Gemilang Makmur Full time

Job Description

  • Execute and monitor online advertising campaigns (Instagram Ads, TikTok Ads, Meta Ads, SEM, Linked in management etc.) and analyze performance metrics to guide improvements.
  • Build monthly content plans and campaign calendars for brand's Instagram & TikTok accounts — ensuring that product listings, visuals, and copy align with campaign objectives and brand guidelines.
  • Conduct regular performance reporting, highlighting key insights, trends, and recommendations for sales and marketing strategy.
  • Collaborate with internal teams to ensure product and promotional consistency across platforms.
  • Stay updated on e-commerce trends, platform algorithms, and competitor activities to identify new growth opportunities.
  • Brand Collaborations and campaign executions
  • Monitor daily audience interactions (comments, DMs, mentions) across channels
  • Engage with followers proactively and build a strong brand community
  • Manage community growth and UGC (user-generated content)
  • Develop, plan, and execute comprehensive digital marketing strategies to increase brand awareness, engagement, and conversions.
  • Lead and manage the digital marketing team, including performance monitoring, coaching, and development.
  • Oversee and optimize SEO strategies (on-page, off-page, and technical SEO) to improve website rankings and organic traffic.
  • Manage and grow the company's social media presence across Instagram, TikTok, and LinkedIn.
  • Supervise website performance, content updates, and user experience optimization.
  • Analyze digital marketing performance using Google Analytics and other relevant tools.
  • Prepare and present regular performance reports for social media, website traffic, and digital campaigns to management.
  • Collaborate with internal teams and external partners to ensure consistent brand messaging across all digital channels.
  • Monitor digital marketing trends and competitor activities to identify new opportunities and innovations.
  • A/B testing ads creative, copy, targeting, dan bidding strategy
  • Budget management dan allocation across channels