Marketing Manager

1 week ago

East Jakarta Jakarta, Indonesia PT. Indonesia Premium Goods (Elvicto & Iswhite) Full time 120,000,000 - 240,000,000 per year

Job Description :

  • Menyusun dan mengimplementasikan strategi pemasaran tahunan untuk masing-masing brand (Iswhite & Naisday).
  • Menjaga konsistensi brand identity, tone of voice, dan pesan komunikasi di seluruh channel.

  • Melakukan riset pasar dan analisis kompetitor untuk menentukan arah positioning dan tren baru di industri beauty.

  • Mengembangkan end-to-end campaign (digital, offline, influencer, PR) yang selaras dengan target audiens tiap brand.

  • Mengawasi proses produksi konten (foto, video, copywriting, visual) agar sesuai dengan strategi dan brand DNA.

  • Berkoordinasi dengan tim kreatif & digital untuk memastikan timeline kampanye berjalan tepat waktu.

  • Mengoptimalkan kanal digital (Instagram, TikTok, e-commerce, website, CRM) untuk meningkatkan brand engagement dan konversi penjualan.

  • Bekerja sama dengan tim performance untuk memantau metrik seperti ROAS, CTR, conversion rate, dan CAC.

  • Mengidentifikasi peluang kolaborasi dengan KOL, influencer, dan brand lain untuk memperluas jangkauan audiens.

  • Mengembangkan strategi promosi dan event offline (pop-up store, beauty fair, collab activation).

  • Menjaga sinergi antara brand marketing dan sales team dalam pelaksanaan kampanye di retail channel.

  • Memimpin dan mengembangkan tim marketing (brand associate, content, dan digital).

  • Menetapkan KPI individu & tim serta melakukan evaluasi performa secara berkala.

  • Mengelola anggaran marketing dan memastikan penggunaan dana efektif serta sesuai prioritas bisnis.

  • Menyusun laporan performa kampanye, insight audiens, dan rekomendasi strategi berikutnya.

  • Menyampaikan hasil dan update progress secara rutin kepada manajem

Kualifikasi :

  • Minimal5 tahun pengalaman di bidang marketing, dengan minimal 2 tahun di posisi manajerial (lebih disukai di industri beauty, skincare, atau lifestyle brand).
  • Latar belakang pendidikan di Marketing, Communication, Business, atau Creative Studies.
  • Memiliki kemampuan kuat dalam strategic thinking, brand storytelling, dan digital marketing.
  • Memahami ekosistem media sosial, influencer marketing, dan tren.
  • Terbiasa bekerja dengan tim lintas fungsi (sales, creative, product, dan e-commerce).
  • Keterampilan komunikasi, presentasi, dan leadership yang solid.
  • Kreatif, analitis, adaptif, dan berorientasi pada hasil.

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