GM Marketing

Job Description :

1. Develop an overall digital marketing strategy and see through campaign implementation, including Digital content, Digital Media buying, E commerce, CRM
2. Build, lead, and manage a team of Digital Marketing Managers/Executives
3. Set digital marketing KPIs and monitor team progress, ensuring digital marketing campaign and organizational objectives are met
4. Source for and work closely with digital agencies to ensure the digital marketing objectives and strategies are clearly communicated and aligned
5. Communicate on a regular basis with all relevant stakeholders including sales & marketing teams and IT department to ensure all digital efforts are fully synced up
6. Plan and implement CRM strategies within the company to retain existing customers, enhance brand loyalty, and expand the brand's value.
7. Ensure the customer database is accurately segmented to effectively target marketing activities.
8. Oversee the governance of CRM data, including data standards, data auditing, data structure, user access rights, and reporting.
9. Strategically plan, execute, and assess the performance of CRM program strategies.
10. Take responsibility for executing customer retention campaigns, from conceptualization to analysis.

Qualification :

1. Min. Bachelor's Degree in Marketing or other related majors
2. At least 8 years of experience in digital marketing and working with digital agencies
3. Experience in recruiting, developing, and managing a team of digital marketers and/or supervisory role
4. In-depth knowledge and experience using various digital marketing platforms and tools, including CRM tools
5. Proven track record of effective budget planning and management
6. Experience interpreting analytics reports and producing actionable insights
7. Experience working with and building consensus across cross-departmental teams
8. Proven results in effective campaign management and implementation leading to achieving set target objectives