Marketing Coordinator Medan Group

1 week ago

Medan, North Sumatra, Indonesia PT CDNR SENTRA EDUKA Full time

The Marketing Coordinator is responsible for planning, coordinating, and executing both online and offline marketing activities to support the center's growth goals. This role oversees school visits, community events, and ATL campaigns, while also supervising content creation, social media activities, and digital ads. The marketing coordinator reports to the Center Director.

Job Descriptions:

  • Serve as marketing focal point for the group and English 1 team in the assigned Area. Liaise between the English 1 Central marketing team and the English 1 team to facilitate knowledge, understanding, and implementation of national marketing tools – in that capacity, frequent business travels within Indonesia are required
  • Lead and educate the English 1 team on marketing objectives, activities, goals, and resources
  • Consult and coach the EF English First team to enhance marketing effectiveness by creating an integrated marketing program rooted in strategic planning, with measurable goals, that delivers on business objectives
  • Develop strong working relationships with the English 1 team and become a vital, strategic advisor to their center's business
  • Equip the English 1 team with the knowledge and tools they need to properly guide their marketing strategies and measure results
  • Empower the English 1 team within the group with the knowledge and skills to properly manage their local agencies, ensuring good communication, collaboration, and delivery of results
  • Develop and deliver data-driven recommendations that drive continuous improvement and fast change
  • Review local creative and marketing activities to ensure compliance with English 1 brand standards
  • Develop and align a strategic marketing plan across all English 1 centers in the group
  • Direct English 1 team to create marketing strategies that improve customer retention and drive new referrals to deliver long-term, sustainable student growth
  • Lead and participate in group business reviews and meetings
Requirements
  • Relevant degrees and training in the fields of marketing or retail
  • At least 2 years of experience in retail marketing management/leadership role
  • Excellent communication and 'people' skills, and the ability to build strong relationships with franchisees,the English 1 team, and the English 1 Central team
  • Great presenter and strong persuasion skills
  • A good team player and strong ability to lead and motivate the team to increase sales
  • Ability to work under pressure and handle challenging situations
  • Be a champion of innovation with sound market and industry knowledge
  • Driven, highly motivated, and passionate about sales and marketing
  • Proficient in both spoken and written English and Bahasa Indonesia (active)
  • Ability to work under pressure and handle challenging situations
  • Ability in planning and forecasting through strong analytic skills in sales figures and insights
  • Ability to manage finance, budget, and performance reports

Placement: English 1 Medan Group

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