Social Media Content Creator

2 weeks ago

Bogor, West Java, Indonesia Saleslab Digital Indonesia Full time

Social Media & Content Specialist

Saleslab didirikan 2021 dengan latar belakang sebagai agency periklanan. Sejak 2021 kami sudah melayani lebih dari 100 klien. Tahun 2023 kami fokus melayani klien lebih eksklusif lagi, kami membuat brand skincare dewasa dan anak. Saat ini kami memiliki brand internal yaitu Nubiko dan Numa Skin. Saat ini Saleslab memiliki Head Office di Bogor, Kantor Cabang di Malang dan Warehouse di Salatiga.

Deskripsi Pekerjaan:

  1. Menyusun content plan dan content calendar sesuai dengan objektif dan karakter brand.

  2. Membuat serta mengelola konten media sosial (Instagram, TikTok, X, YouTube Shorts).

  3. Melakukan produksi konten foto dan video sederhana, termasuk pengambilan konten (shooting) bila dibutuhkan.

  4. Melakukan editing dasar konten menggunakan tools seperti CapCut, Canva, VN, atau sejenisnya.

  5. Menulis caption yang menarik, relevan, dan sesuai dengan tone of voice brand.

  6. Melakukan posting, scheduling, dan pengelolaan akun media sosial secara aktif.

  7. Memonitor performa konten dan membuat laporan insight sederhana (reach, engagement, views, growth).

  8. Berkolaborasi dengan tim creative, marketing, dan tim terkait untuk mendukung campaign.

  9. Mengikuti tren media sosial dan mengembangkan ide konten secara berkelanjutan.

Kualifikasi:

  1. Pendidikan minimal D3/S1 jurusan Komunikasi, Marketing, Multimedia, Desain, atau bidang terkait.

  2. Pengalaman 1–3 tahun sebagai Social Media Specialist / Content Specialist (fresh graduate dipertimbangkan untuk level junior).

  3. Memahami pengelolaan media sosial dari perencanaan hingga evaluasi.

  4. Terbiasa membuat konten foto & video sederhana dan melakukan content taking.

  5. Menguasai basic editing (CapCut, Canva, VN, Adobe Premiere basic, atau tools sejenis).

  6. Memahami konsep content pillar, storytelling, tone of voice, serta basic UGC & creator-style content.

  7. Memiliki kemampuan menulis caption yang engaging.

  8. Memahami dasar social media analytics dan reporting.

  9. Up-to-date dengan tren konten, khususnya di Instagram dan TikTok.

  10. Kreatif, komunikatif, memiliki inisiatif tinggi, dan mampu bekerja dengan deadline.

  11. Bersedia melakukan on-site content taking bila dibutuhkan.

  12. Memiliki portfolio konten media sosial (wajib dilampirkan).

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