Data Monetization

Key Responsibilities:

·       Assist campaign managers in day-to-day execution across multiple live brand campaigns (FMCG, health, parenting)

·       Perform data validation & cleaning on user-submitted leads (Excel, Google Sheets)

·       Update lead trackers and ensure campaign pacing and KPI tracking is up to date

·       Prepare summary reports for internal review and client updates

·       Check lead qualification status based on campaign rules (e.g. voucher eligibility, field completion)

·       Tag and label leads by segment, region, or source channel

·       Coordinate with internal teams to support campaign deliverables

·       Help manage documentation and operational SOPs during and post-campaign

·       Support ad-hoc admin tasks that come with running a multi-channel lead gen campaign

·       University student or recent graduate in Business, Marketing, Data Analytics, or similar fields

·       Highly proficient in Excel/Google Sheets, you should be confident with formulas like VLOOKUP, COUNTIFS, TEXT, etc.

·       Comfortable working with large datasets and manual data entry/cleaning tasks

·       Strong attention to detail, you'll be responsible for checking lead accuracy

·       Fast learner, proactive communicator, and not afraid of messy spreadsheets

·       Bonus: Familiarity with CRM tools, campaign funnels, or Meta Ads reporting