KOL & Partnership Specialist
5 days ago
Responsibilities :
- Mencari, menganalisis, dan meng-approach KOL serta melakukan negosiasi rate, briefing, dan monitoring performa campaign.
- Mengembangkan dan menjalankan brand-to-brand partnership, mulai dari konsep, negosiasi, eksekusi, hingga evaluasi.
- Mengelola PKS untuk partnership brand, termasuk penyusunan benefit, timeline, dan SOW untuk memastikan kesesuaian scope dan deliverables
- Merencanakan dan mengeksekusi event offline marketing end-to-end, seperti brand activation, collab event, dan pop-up booth.
- Berkoordinasi dengan tim internal (marketing dan creative) untuk memastikan campaign berjalan sinergis dan sesuai standar.
- Melakukan riset tren dan mengoptimalkan database KOL/partner, serta menyusun laporan performa campaign & event
Requirements
- Minimal 1–2 tahun pengalaman sebagai KOL Specialist / Influencer Marketing / Partnership Specialist, terutama di brand premium, beauty, healthy, lifestyle, atau wellness.
- Terbiasa handle KOL micro hingga mid-tier,dan pengalaman bekerja dengan talent management.
- Familiar dengan analisis performa dalam campaign (
engagement, reach, conversion
). - Memahami proses pembuatan dan pengelolaan PKS/kontrak dengan pihak eksternal.
- Pengalaman dalam mengelola offline event marketing.
- Personality talkative/extrovert, komunikatif, dan mudah menjalin relasi.
- Memiliki kemampuan negosiasi dan komunikasi yang kuat.
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