Marketing Manager
6 days ago
Company Description
Meiji Food Indonesia is a fast-growing FMCG snack/food player with bold ambitions to build brand equity and deliver consumer-relevant innovations. We operate cross-functionally—Marketing, R&D, Sales, and Trade Marketing—so every launch moves seamlessly from insights to shelf across modern and general trade. Here, your ideas don't live in slides; they become nationwide campaigns and real products in market.
· Website:
· Office Address: Special Capital Region of Greater Jakarta
Role Description
· Build and execute annual/quarterly marketing plans (ATL/BTL/digital) aligned with positioning and sales targets.
· Lead NPD: consumer research, opportunity sizing, concept development/validation, R&D coordination, pricing/packaging, and go-to-market.
· Manage campaign execution & media planning; ensure on-time/on-budget delivery and brand consistency.
· Optimize digital channels (social/website/e-commerce) using analytics for engagement and ROI.
· Partner with Sales & Trade Marketing on POSM, consumer promos, and execution across Modern & General Trade.
· Manage agencies (creative/research/event/PR): briefs, performance reviews, and negotiations.
· Monitor market/competitor trends and research (e.g., Nielsen) to drive share growth.
· Manage A&P budgets; report activity effectiveness and ROI.
Qualifications
Education
Bachelor's in Marketing/Business or related; Master's/MBA is a plus.
Experience
8–10+ years in FMCG/food marketing/brand; ≥5 years leading brands/teams; proven launches & campaigns. Confectionery/food manufacturing preferred.
Skills & Knowledge
· Strategic & creative brand thinking
· Project management across parallel NPD/campaigns
· Strong analytics & ROI (incl. Nielsen/panel)
· Excellent communication/presentation; leadership & cross-functional collaboration
· Proficient in Microsoft Office (Excel/Word/PPT)
Languages
Fluent in Indonesian & English.
Others
Innovative, results-driven, field/research ready; strong grasp of Indonesian consumers & competitive landscape; client/brand-principal background strongly preferred.
Works Location & Hours
· Location: Special Capital Region of Greater Jakarta, Indonesia
· Work Arrangement: On-site
· Working Hours: Monday–Friday, 08.00–17.00 WIB
· Travel: Approx.
20–30%
(domestic; may temporarily increase to
~40–50%
during major launches/events). Estimate:
4–6 working days/month
, may cluster around NPD/activation periods.
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