Marketing Manager

1 week ago

Jakarta, Jakarta, Indonesia ISMAYA GROUP Full time 60,000,000 - 120,000,000 per year

Responsible for overseeing, planning, and managing the marketing programs and activities for for one of ISMAYA's Lifestyle Brands to enhance the sales.

Brand:

  • Create and implement long-term brand strategies for assigned brand to strengthen brand equity and recognition.
  • Develop brand guidelines and ensure consistent application across all marketing channels to promote brand awareness & customer engagement
  • Monitor brand performance through market analysis and adjust strategies as needed.
  • Plan & execute product partnership with brand, public figure or community to maintain brand excitement and relevance

Promo:

  • Develop promotional strategies to increase product visibility and sales.
  • Plan and execute promotional campaigns, seasonal offers, and loyalty programs.
  • Analyze market trends and consumer behavior to tailor promotions effectively.

Product:

  • Define product positioning and value proposition.
  • Conduct market research to identify opportunities for new product development and enhancements.
  • Collaborate with various teams such as marketing, advertising, and product development to ensure brand consistency.

Market Research:

  • Conduct regular market and competitor analysis.
  • Gather and analyze consumer insights to inform strategic decisions.

Qualifications:

  • Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
  • At least 2-3 years of experience as Brand Marketing Manager at least handling one brand.
  • Experience in F&B retail/lifestyle is preferred.
  • Proficiency in Market Research.
  • Proficiency in Campaign Management.
  • Fluent in English.
  • Proficiency in Google & Microsoft Office Suite (Google Sheet, Google Slides, Google Docs, Excel, Word, PowerPoint).
  • Strong Leadership.
  • Strong strategical thinking.
  • Excellent written and verbal communication skills.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Creative thinker with attention to detail and problem-solving abilities.
  • Retain, develop and manage team of marketing.

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