PR Marketing Specialist
1 week ago
Job descriptions:
- Develop PR campaigns and media relations strategies focused on high-level placements in print, media broadcast, and online channels to increase company visibility
- Preparing press releases, keynote speeches and promotional material
- Edit and update promotional material and publications (brochures, flyers, videos, social media posts etc.) *
- Updating and maintaining Social media*
- Building positive relationships with all high school, university, stakeholders, media and the public
- Collaborate with internal teams (e.g., marketing team) and maintain open communication with senior management
- Prepare and distribute press releases
- Organize PR events (e.g., Open Days, Info Sessions, Exhibition/Expo, Press Conferences) and serve as the company's spokesperson
- Seek opportunities for partnerships, sponsorships and advertising
- Address inquiries from the media and other parties (proposal from schools, etc.)
- Prepare and submit PR reports
- Manage PR issues
Job requirements:
- Proven experience as a Public Relations Officer or similar PR role, preferable in Education Industry
- BSc/BA in Public Relations, Journalism, Communications or a related
- Experience managing media relations (online, broadcast and print)
- Background in researching, writing and editing publications *
- Strong communication ability (oral and written)
- Proficient in MS Office and social media *
- Familiarity with project management software (e.g.: content management systems/CMS) and video/photo editing is a plus
- Project and budget management skills
- Excellent organizational skills
- Ability to work well under pressure with strict time limit
- Creativity and problem-solving aptitude
- Quick and enthusiastic learner
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