Sr. Biddable Media Specialist

Job Description:

Performance media is a core growth driver for the business, and this role sits right at the center of it. As a Senior Biddable Media Specialist, you'll own high-impact biddable campaigns across platforms and funnel stages, turning media investment into measurable business outcomes.

This is a hands-on role with real accountability. You'll influence strategy, challenge assumptions, and work closely with planners to scale performance in a way that's smart, sustainable, and results-driven.

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP , a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan.
 

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

About our Media Services

We provide clients with a complete range of services to help them boost the effectiveness, relevance, and performance of their largest marketing investment, media. 
 

Our agencies have topped several of the most trusted global media agency rankings as we continue to expand our relationships with global marketers and brands.  We are committed to helping clients manage the ever-increasing complexities of media, data, customer advocacy and privacy while maximizing business outcomes.

Our expertise areas are Strategy and Transformation, Insights and Planning, Buying, Optimisation, Media effectiveness and the like.
 

Key Responsibilities

• Plan, launch, and manage biddable media campaigns across search, display, video, and paid social channels.

• Develop and execute full-funnel paid media strategies aligned with business and marketing objectives.

• Optimize campaigns daily against core KPIs such as ROAS, CPA, CPL, CTR, and conversion rate.

• Own budget allocation, pacing, and scaling to ensure efficiency and maximum ROI.

• Set up, maintain, and troubleshoot tracking and conversion events using tools like GA4 and GTM.

• Analyze performance data and translate insights into clear recommendations for planners and stakeholders.

A Bit About You

• At least 3 years of hands-on experience in biddable or paid performance media.

• Strong platform expertise across Google Ads, Meta Ads, and programmatic tools (e.g. DV360, TTD).

• Proven experience managing and scaling sizable media budgets with performance accountability.

• Highly analytical, confident working with data, and strong in Excel or Google Sheets.

• Experienced with analytics and tracking tools such as GA4, GTM, and Looker Studio.

• A clear, confident communicator who enjoys collaborating closely with planners and cross-functional teams.

Dentsu Values
Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good

Inclusion and Diversity
We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about.

So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

*Please include an updated CV in your application.

**We regret that only short-listed candidates will be notified

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