Marketing Manager

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of marketing experience with a proven record in multi-channel campaigns (digital + offline + partnerships).
• Fluent English communication skills (spoken & written) — mandatory
• Strong structured thinking with the ability to develop templates, SOPs, campaign frameworks, and reporting systems.
• Experience coordinating with advertising partners, media agencies, retail groups, and external collaborators.
• Demonstrated leadership in managing and developing a marketing team.
• Excellent project management skills, including timeline control and cross-functional coordination.
• Familiarity with creative and video production workflows (storyboard → shoot → editing → QC).
• Data-driven mindset with solid ability to analyze campaign performance and optimize results.
• High adaptability, strong communication, and the ability to handle multiple projects under pressure.

Key Responsibilities

1. Strategic Marketing Planning & Framework Design

• Develop comprehensive and structured marketing strategies aligned with business goals, using strong logical and template-based thinking to standardize planning processes.
• Design modular marketing frameworks (campaign templates, activation blueprints, reporting formats, creative briefing structures) to ensure consistency and scalability.
• Analyze market trends, consumer insights, advertising opportunities, and competitor strategies to strengthen brand positioning and identify growth opportunities.

2. Multi-Channel Campaign Leadership

• Lead the planning, execution, and optimization of integrated campaigns across digital, offline, retail, social media, and partner networks.
• Oversee creative direction, messaging strategy, media planning, and content production to maintain a unified brand identity.
• Establish campaign SOPs—including briefing, timeline structuring, approval flow, and post-campaign evaluation—ensuring all teams follow standardized processes.

3. Operational Excellence & Project Management

• Define, manage, and enforce marketing workflows: planning → production → execution → reporting.
• Create and maintain structured templates for internal reporting, timeline tracking, creative requests, and progress updates.
• Oversee full-cycle production for video content:

pre-production → storyboard → script → shoot → editing → QC → deployment

• Ensure operational discipline, timely execution, and cross-department alignment (sales, product, operations, engineering).

4. Brand Activation & On-Ground Execution

• Plan and execute offline activations, retail/mall events, and brand experiences that drive customer engagement and conversions.
• Lead logistics planning, manpower allocation, mission mechanics, and cross-team coordination for on-site execution
• Integrate experiential and mission-based marketing models when relevant (QR missions, interactive booths, Web3-driven engagement).

5. Team Leadership & Department Management

• Lead, coach, and grow the marketing team across different functions (creative, digital, operations, partnerships).
• Set KPIs, manage performance reviews, and enforce structured reporting systems (weekly, monthly, quarterly).
• Ensure clear role allocation, task ownership, and workflow efficiency within the department.

6. External Stakeholder, Advertising Partner & Media Collaboration

• Maintain strong relationships with advertising partners, malls, retail groups, media agencies, KOL networks, production houses, and F&B/retail collaborators.
• Serve as the primary liaison for key partners—ensuring smooth communication, timely updates, and alignment of campaign activities.
• Provide partners with structured and professional materials:
• - Media kits
• - Campaign proposals
• - Co-marketing decks
• - Press materials
• - Brand guidelines
• - Creative assets & artwork
• - Performance reports
• Negotiate collaboration terms, manage co-branding activities, and secure media placements that support campaign goals.
• Work closely with press and media partners to amplify brand presence through PR initiatives, interviews, and coverage.

7. Performance Measurement & Data-Driven Optimization

• Develop performance dashboards and standardized reporting templates to evaluate campaigns across all channels
• Review campaign performance, extract insights, and produce data-driven recommendations for future activities.
• Drive continuous optimization through experiments (A/B tests, media allocation adjustments, mission mechanics improvement).

Jenis Pekerjaan: Penuh Waktu