Influencer KOL Manager
8 hours ago
Lokasi: Jakarta, Indonesia (Remote / Hybrid)
Tipe: Kontrak / Project-Based (Berpotensi Jangka Panjang)
As an Influencer / KOL Lead, you will
- Develop and execute
Influencer/KOL strategies
aligned with the brand direction and launch goals. - Identify, recruit, and manage a mix of
Mega / Macro / Micro / Nano
influencers based on target audiences. - Own end-to-end KOL campaigns:
planning, briefing, execution, rate negotiation, and budget allocation
. - Ensure influencer outputs meet
brand tone, content quality, and deadlines
, coordinating revisions when needed. - Track and report performance (
reach, engagement, CTR/ROI, where applicable
) and translate data into clear optimisations. - Manage operational workflows, including
contracts, deliverables, and payment coordination
. - Work closely with the
content/creative/performance marketing
team to keep messaging consistent across campaigns. - Stay up to date on Indonesian creator trends, platform changes, and competitor activities.
Requirements
- Bachelor's degree in Marketing
- 1–3 years of experience in
influencer/KOL marketing
(agency, brand, or talent management). - Strong knowledge of
Indonesia's influencer ecosystem
and how to select creators based on audience fit. - Confident in
negotiation
, budgeting, and influencer performance evaluation. - Comfortable working fast, managing multiple creators at once, and keeping projects organised.
- Familiar with
TikTok & Instagram
content formats and best practices. - Bahasa Indonesia required;
English is a plus
(for regional coordination). - Willing to work
WFO in Jakarta
/ Hybrid.
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