Media Planner

6 days ago

Jakarta Metropolitan Area, Indonesia PT. Elektronik Distribusi Otomatisasi Terkemuka (eDOT) Full time

What You'll Do

  • Create strategic media plans that determine the optimal mix of channels (ATL, BTL, TTL), target audiences, and budget allocation to maximize reach and effectiveness across both digital and traditional platforms.
  • Research and select the most effective media channels based on audience behavior, campaign objectives, and budget parameters, ensuring seamless integration between online and offline media.
  • Analyze market trends, audience insights, competitor media strategies, and industry benchmarks to inform planning decisions and uncover growth opportunities for clients.
  • Strategically manage and allocate media budgets across ATL, TTL, and BTL campaigns. Continuously monitor spending efficiency and optimize distribution to maximize ROI and campaign performance.
  • Present media strategies, recommendations, and performance insights to clients while building strong relationships and acting as a trusted media advisory partner.
  • Track media performance using analytics tools, generate reports on campaign effectiveness, and implement data-led optimizations to enhance results.

What You'll Bring

  • Bachelor's degree in Marketing, Advertising, Communications, or related field
  • 3–5 years' experience in media planning, media strategy, or digital/ATL agency roles
  • Proven success in developing integrated media plans and managing campaign budgets
  • Deep understanding of
    ATL, BTL, and TTL media channels

, with strong knowledge of audience targeting, media buying principles, and campaign optimization
- Strong analytical mindset with proficiency in media planning tools, audience research, and performance analysis
- Exceptional attention to detail in budget management, campaign setup, and performance tracking
- Collaborative experience working with Creative, Account, and Performance teams to deliver cohesive integrated campaigns
- Strong negotiation skills for media vendor and platform management

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