Marketing Manager Kosmetik

1 week ago

Jakarta, Jakarta, Indonesia Pt Onix Teknologi Makmur Full time

Sebagai Marketing Manager di industri kosmetik, Anda bertanggung jawab untuk mengembangkan strategi pemasaran, meningkatkan brand awareness, dan mendorong penjualan produk kosmetik. Berikut rincian tugas dan tanggung jawabnya:

1. Perencanaan Strategi Pemasaran

  • Menyusun rencana pemasaran tahunan/kuartalan sesuai target perusahaan.

  • Menganalisis tren pasar, kompetitor, dan kebutuhan konsumen.

  • Mengembangkan strategi branding dan positioning produk kosmetik.

2. Manajemen Produk & Branding

  • Melakukan riset produk dan mengidentifikasi Unique Selling Proposition (USP).

  • Mengawasi pengembangan produk baru (NPD) bersama tim R&D.

  • Menjaga konsistensi branding di semua saluran pemasaran (offline & online).

3. Digital & Social Media Marketing

  • Mengelola kampanye digital marketing (SEO, SEM, Instagram, TikTok, Facebook, dll.).

  • Berkolaborasi dengan tim kreatif untuk konten menarik (foto, video, blog).

  • Memantau performa iklan (Google Ads, Meta Ads, Tiktok Ads) dan optimasi ROI.

4. Promosi & Kolaborasi

  • Merencanakan promo, diskon, bundling, atau program loyalty.

  • Menjalin kerjasama dengan influencer, beauty blogger, atau brand ambassador.

  • Mengatur event (launch produk, workshop, pop-up store).

5. Analisis & Pelaporan

  • Memantau KPI pemasaran (sales growth, engagement, conversion rate).

  • Membuat laporan evaluasi kampanye dan rekomendasi perbaikan.

  • Mengelola anggaran pemasaran secara efektif.

6. Koordinasi dengan Tim Lain

  • Bekerja sama dengan tim sales untuk mencapai target penjualan.

  • Berkoordinasi dengan supply chain untuk ketersediaan stok produk.

  • Berinteraksi dengan tim desain untuk materi iklan & packaging.

Job Type: Full-time

Education:

  • S1 (Preferred)

Experience:

  • Marketing Manager: 2 years (Required)

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