Product Copywriter

GudangAda is a leading B2B marketplace platform with USD 120+ million raised from Sequoia Capital, Alpha JWC, Asia Partner, and Falcon Edge.

GudangAda connecting FMCG stakeholders in Indonesia to empower the FMCG value chain from transaction to distribution. We focus on addressing the underserved needs of millions of traditional retailers in Indonesia, a segment that faces challenges including limited product variety, uncompetitive wholesale prices, lack of access to producers' promotional support, and lack of reliable and cost-effective delivery services

As a Product Copywriter at GudangAda, your main job is to humanize digital products with words, turning complex problems into simple communications. To inform your copywriting process, you will gather information about who the users are, how they think and feel, what they need, and how they speak. This is because you fully understand the need for a deep understanding of user context to produce concise, conversational, and useful copies. You also believe that the right product voice and tone in each messaging touchpoint function beyond delightful interactions: they bring a sense of connection, relatability, and consistency across platforms.

In performing your role, you will be working with researchers, designers, product managers, and engineers. Therefore, strong interpersonal, prioritization, and stakeholder management skills are required to perform your job well.

Main Responsibilities:

Craft product copy:

• Gather data on consumer, market, and competitor conditions to inform copy approach and anticipate possible user scenarios.
• Develop cohesive narratives across messaging touchpoints.
• Write clear, concise, conversational, and useful copy that guides users in navigating and completing their journey seamlessly within our digital products and services.
• Adhere and contribute to the evolution of the product copy style guide.
• With consultation from more senior copywriters, conduct usability testing, analyze user feedback, and hold copy critique sessions to check the performance of UI copy and conduct iterations based on the results.
• Monitor copy effectiveness and relevance in cooperation with the product team and other designers.

Communicate and manage stakeholders' expectations:

• Clarify product strategy with product managers, researchers, designers, and engineers to ensure copy accuracy and cohesiveness.
• Apply strategic thinking to communicate concepts and ideas to stakeholders in a structured manner to ensure alignment.
• Deliver copy according to the agreed timeline.

Collaborate with other roles:

• Collaborate with product researchers and designers to learn about user needs and with product designers to ensure logical and harmonious designs.
• Build a positive relationship with not only product researchers and designers but also with product managers and engineers.

• 1 – 3 years of experience as a Product Copywriter (or in other names: UX Writer, Content Designer) in a tech or digital environment.
• A portfolio that showcases your copywriting craft, contributions in helping solve digital product problems, lessons learned from past projects, and impacts of copy solutions.
• Working knowledge of design thinking and processes, particularly in writing for digital products and services.
• Ability to follow and contribute to improving content style guides and to work with design systems.
• Competency in English and proficiency in Indonesian with a good understanding of nuances, grammar, and structure.
• Strong sense of accountability and adaptability.
• Ability to juggle different contexts and assignments within a dynamic start-up environment.
• Excellent communication and interpersonal skills. You will need to explain concepts and ideas across diverse groups of people.

What you will get:

• Experience working in a multicultural environment
• Huge impact on the society
• Learning opportunities to accelerate your professional and personal growth in a growing-startup