Experience & External Events Manager

4 days ago

Jakarta, Jakarta, Indonesia Private Advertiser Full time $80,000 - $120,000 per year

Key Responsibilities and Accountabilities

You will be responsible for the end-to-end strategy, design, and execution of JAPFA Food's external presence, ensuring every activation delivers maximum strategic value.

1. External Events Execution & Agility

  • Lead the planning and execution of a diverse event portfolio, including: sports events, music festivals, food festivals, trade fairs, exhibitions, and B2B/Corporate events.
  • Drive agility and creative problem-solving: develop customized execution plans for each event, as a "one-size-fits-all" approach will not work given the variety of event types.
  • Oversee all operational logistics for activations, ensuring the seamless setup, execution, and breakdown of all brand touchpoints.

2. Strategic Planning & B2B Focus

  • B2B Strategy: Specifically support the B2B sales team by designing and executing corporate events, conferences, and trade fairs focused on sourcing leads and establishing JAPFA Food as a thought leader in the industry.
  • Budget Authority: Primarily execute against budgets provided by BU/Division teams. However, you are empowered to propose and recommend new event opportunities to relevant Brand and BU teams to gain approval and secure funding.
  • Marketing Integration: Ensure all activations are grounded in basic marketing principles (4Ps, funnel) to achieve core objectives (awareness, trial, purchase, lead generation).

3. Cross-Functional Coordination & Training

  • Serve as the central liaison for complex coordination across Marketing, Sales, and Supply Chain teams to align event messaging, product focus, and logistical delivery.
  • Translate product details and communication strategies into effective training materials and concise briefs for all event staff and agencies.

4. Operational Excellence & Discipline

  • Maintain extreme attention to detail and disciplined execution to guarantee high quality and consistency across all events.
  • Manage execution under tight budgets and timelines with a scrappy mindset to maximize the ROI of every activation.
  • Pragmatic Approach: Utilize a pragmatic/practical bent of mind to design setups that are easy to execute in-store while delivering memorable consumer experiences.

Required Qualifications and Experience

Professional Requirements

  • Experience: 1–3 years of hands-on experience in experiential marketing or event management, ideally within FMCG/CPG categories.
  • Preference: Experience in Food & Beverage or Beauty Care activation is highly preferred.
  • Mindset: Proven ability to manage a wide diversity of events and adapt quickly, demonstrating high agility and a scrappy mindset for execution.

Educational and Skills Requirements

  • Education: Bachelor's degree in any field.
  • Language: Fluency in both written and spoken Bahasa Indonesia and English is mandatory.
  • Core Competencies: Exceptional project management, vendor/agency management, negotiation, and disciplined execution skills.

Travel Expectation

  • The role is primarily based in Jakarta and will require occasional travel to major Indonesian cities to oversee key event executions.

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