Social Media Specialist

5 days ago

Malang, East Java, Indonesia OTCA Full time

Location:
Malang, East Java

Employment Type:
Full-time

Experience Level:
Minimum 2 years

About The Role

We are looking for a
Social Media Specialist
who is passionate about building strong digital presence and driving meaningful audience growth. This role is ideal for someone who understands
how to grow followers organically, increase engagement, and translate content into measurable results
. You will be responsible for developing and executing social media strategies that align with our brand goals while staying up to date with trends, platform algorithms, and audience behavior.

Key Responsibilities

  • Develop and execute
    end-to-end social media strategies
    to increase followers, reach, and engagement.
  • Plan, create, and manage content across social media platforms (Instagram, TikTok, LinkedIn, etc.).
  • Analyze performance metrics (engagement rate, reach, growth, insights) and optimize strategies accordingly.
  • Collaborate with internal teams to align content with campaigns, branding, and business objectives.
  • Stay updated with social media trends, platform updates, and best practices.
  • Manage posting schedules, content calendars, and community engagement.
  • Experiment with content formats and strategies to continuously improve performance.

Requirements

  • Minimum
    2 years of experience
    as a Social Media Specialist or similar role.
  • Proven experience in
    growing followers and improving engagement organically
    .
  • Strong understanding of social media algorithms, content strategy, and analytics.
  • Able to think strategically, not just execute posts.
  • Creative, proactive, and data-driven.
  • Good communication skills and attention to detail.
  • Based in
    Malang
    or willing to work on-site in Malang.

Nice To Have

  • Experience managing brand or business accounts.
  • Basic knowledge of content editing tools.
  • Experience working with campaigns, launches, or performance-based content.
  • Familiarity with social media insights and reporting.

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