Campaign Specialist

6 days ago

Jakarta, Jakarta, Indonesia Outsized Full time 10,000,000 - 15,000,000 per year

**This role is a
12 months contract
with requirements to be
fully onsite
in
Jakarta, Indonesia
.

Project Description

Our client is seeking an experienced Project Manager to lead the Managed Service workstream for portfolio optimization campaigns. The role focuses on improving engagement and retention through well-crafted campaigns targeting early-month-on-book and dormant cardholders. You will work closely with internal and external stakeholders to ensure campaign strategy, execution, and governance are delivered effectively.

Key Responsibilities

  • Lead overall project management and governance for the Managed Service workstream.
  • Conduct assessments of current campaign processes for Early Month on Book and Dormancy campaigns through interviews and document reviews.
  • Develop tactical campaigns to increase overall card usage for both domestic and cross-border transactions.
  • Design campaign concepts, briefs, and budgets in alignment with client objectives.
  • Develop campaign and communication roadmaps for Early Month on Book and Dormant campaigns.
  • Design reward constructs to meet campaign objectives and ensure alignment with retention strategy.
  • Run PMO activities to implement campaigns, liaising with internal teams and external marketing/communications vendors.
  • Review existing retention strategies and support the development of new strategies to improve retention rates.

Ideal Profile

  • 10+ years of experience in project management, preferably within Banking, Cards, or Payments.
  • Proven expertise in campaign management, engagement, and retention initiatives.
  • Strong knowledge of domestic and cross-border card payment products.
  • Excellent communication skills in English and Bahasa Indonesia.
  • Strong stakeholder management skills and ability to coordinate with internal and external teams.
  • Experience in leading complex projects and managing budgets, timelines, and deliverables.
  • Fluent in Bahasa Indonesia and English

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