Brand Strategist Intern

2 days ago

Jakarta, Jakarta, Indonesia HOVARLAY Full time

Headquartered in Singapore, HOVARLAY is a pioneering MarTech platform transforming how CPG brands engage audiences through no-code augmented reality (AR).

We help brands and agencies create immersive digital experiences on packaging and flat surfaces. Our no-code AR platform makes advanced technology accessible, scalable, and cost-effective, delivering captivating experiences across industries and campaigns.

We are looking for a creative, curious, and strategic Brand Strategist Intern to help shape HOVARLAY's voice and empower brands to do the same.

In this role, you'll craft compelling messaging across our key touchpoints: website, pitch decks, proposals, and outreach materials, while also producing engaging video content to introduce HOVARLAY and support brand campaigns. You'll get to combine copywriting, video editing, and campaign ideation with real-world testing of our platform to make sure the experiences we create are not only impactful but also functional.

You'll be at the intersection of brand, product, and user experience, where strategy meets creativity and execution.

This is an onsite role in our Jakarta office.

Key Responsibilities:

  • Shape HOVARLAY's brand messaging across web, pitch decks, proposals, and communications
  • Write copy that connects with audiences, from taglines to campaign narratives
  • Create and edit short-form video content (introductions, campaign highlights, social trends)
  • Assist in developing interactive campaign ideas with brands using the HOVARLAY platform
  • Conduct user testing of HOVARLAY features, identify bugs or usability issues, and share actionable feedback with the development team
  • Support client workshops or discovery sessions to translate brand stories into immersive experiences
  • Identify creative campaign opportunities across packaging, PR, events, and digital activations

Required Skills & Tools:

  • Background in branding, marketing, communications, or digital media
  • Excellent storytelling and copywriting skills
  • Strong conceptual thinking and campaign ideation abilities
  • Basic video editing skills (e.g. CapCut, or similar tools)
  • Comfortable working with digital platforms and new software
  • Curious, proactive, and self-driven
  • Highly collaborative, with a hands-on approach
  • Detail-oriented with a strong sense of ownership
  • 6 months commitment

Bonus:
Experience with immersive media, AR/VR, or digital product testing

This is a paid internship role. To apply, kindly attach your CV and portfolio.

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