Digital Media Officer

4 days ago

Jakarta, Jakarta, Indonesia PT Global Digital Ritelindo Full time

Blibli Private Label (BPL) is part of Blibli Group  — a subsidiary company operating in the private label industry. We design, develop, and deliver high-quality products that reflect Blibli's standards of trust, innovation, and care. Here, you'll turn market insights into products customers love, working closely with teams across merchandising, supply chain, and marketing to grow Blibli's own brand portfolio nationwide.

In Commercial, you'll help connect customers with the products and partners they love. Your work supports category growth, strengthens seller relationships, and creates shopping experiences that are seamless, memorable, and keep customers coming back to Blibli.

As a Digital Media Officer, you'll responsible for preparing content strategy planning for social media, localizing global Key Visuals (KV) from brands/principals, adjusting engaging content tailored to the Indonesian market, and ensuring alignment with brand guidelines.

What We'll work on Together:

  • Develop and implement content strategy for multiple products/principals under the private label.
  • Localize global KV and marketing materials to fit Indonesian market trends and cultural nuances.
  • Create and manage content calendars for social media platforms.
  • Write compelling copy for posts, captions, and campaigns.
  • Upload and schedule content across channels, ensuring timely execution.
  • Collaborate with marketing teams to align content with overall marketing strategy.
  • Monitor social media performance and provide insights for optimization.
  • Stay updated on local market benchmarks and social media trends.

Qualifications:

  • Education: Bachelor's degree in Marketing, Communications, or related field.
  • Experience: Minimum 3-4 years in digital marketing, social media management, or content creation (preferably in FMCG, retail, or e-commerce).
  • Strong understanding of social media platforms (Instagram, TikTok, Facebook, etc.) and content trends in Indonesia.
  • Excellent copywriting skills in Bahasa Indonesia and English.
  • Ability to adapt global content to local cultural context.
  • Familiarity with content scheduling tools (e.g., Hootsuite, Buffer) and basic design tools (e.g., Canva, Photoshop).
  • Creative mindset with attention to detail and brand consistency.

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