B to C Product Manager
1 week ago
Key Responsibilities:
• Develop and execute effective B to C sales strategies to increase market penetration.
• Design and implement marketing programs aligned with business objectives.
• Monitor sales performance and evaluate the effectiveness of marketing initiatives.
• Conduct market research and competitor analysis to identify new business opportunities.
General Qualifications:
• Bachelor's degree (S1) in Marketing, Management, Business, or related fields.
• Minimum 5 years of experience in Sales & Marketing.
• Proven experience in B to C channels, especially in FMCG or processed food products.
• Solid understanding of distribution strategies, promotional activities, and consumer market development.
• Prior experience in the food processing industry, particularly meat products, is highly preferred.
Skills & Competencies:
- Strong market analysis, segmentation, and product positioning abilities.
- Skilled in both digital and traditional marketing strategy development and execution.
- Capable of building and managing relationships with distribution partners, modern retail outlets, and e-commerce platforms.
- Strong leadership skills in managing and developing Sales & Marketing teams.
- Excellent communication, presentation, and negotiation skills.
- Brand Management
- Product Marketing
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