KOL Specialist

2 weeks ago

Tangerang District Banten, Indonesia PT. JAYA BERSAMA SAPUTRA PERKASA Full time

PT. Jaya Bersama Saputra Perkasa is the Principal, Distributor, and Retailer of FORTRESS Wood-Patterned Steel Doors. We focus on nationwide distribution that has been officially recognized by the state, along with strong customer satisfaction proven through receiving the MURI 2024 Record and Top Brand Awards for five consecutive years (2021–2025). We are looking for candidates with strong skills, resilience, and a solid work ethic to grow and develop the company together.

Job Description
  • Identify relevant influencer categories that align with Fortress' brand positioning (creative professionals, marketing experts, lifestyle influencers, event communities, and Gen Z creators).
  • Define objectives, KPIs, and deliverables for each branding and event campaign.
  • Manage influencer briefs, rate card negotiations, and partnership contracts.
  • Build long-term relationships with KOLs, micro-influencers, paid promotion partners, creative communities, and local collaborators.
  • Organize content publication timelines for before, during, and after events.
  • Measure, monitor, report, and provide recommendations on campaign effectiveness based on KPIs (reach, engagement rate, sentiment, and brand mentions).
  • Collaborate with the event, creative, and PR teams to deliver offline and online campaign concepts and activities.
Qualifications
  • Minimum Bachelor's degree in any major (added value for Broadcasting, Public Relations, or Communication Studies).
  • Minimum 1 year of experience in Influencer Marketing, Public Relations, or Brand Communication.
  • Placement: Tangerang Regency.
  • Experience in handling event activations or internal brand campaigns.
  • Has a network of influencers or communities within the creative industry.
  • Strong understanding of storytelling strategies and content amplification on social media.
  • Familiar with project management tools such as Notion, Trello, Jira, or similar platforms.

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