marketing communication

13 hours ago


Jakarta Metropolitan Area, Indonesia International Beauty Products Ltd. Full time

Job Responsibility

  • Memimpin, mengarahkan dan mengelola strategi komunikasi dengan mempertimbangkan segala aspek komunikasi brand image di pasar meliputi digital – social media, e-commerce, PR – media and public relations, influencers/ key opinion leaders (KOL), internal communication, advertising, marketing events and customer relationship management (CRM)
  • Menyusun dan mengajukan brand / marketing communication plan dan budget serta mengevaluasi hasil eksekusi guna mengukur efektivitas program secara berkala
  • Mencapai target sales melalui berbagai strategi marketing komunikasi, digital dan media dengan mengembangkan komunikasi dan relationship di pihak internal maupun eksternal yang sejalan dengan strategi pemasaran brand ataupun perusahaan
  • Bertanggung jawab dalam pembuatan strategi, implementasi, dan analisis placement ATL Digital (Organik maupun Berbayar/Paid Promote Advertising) untuk meningkatkan brand awareness dan memperkuat brand image ULTIMA II di market serta meningkatkan penjualan ULTIMA II via penjualan offline maupun online dengan memperkuat purchase intent
  • Membuat perencanaan yang terintegrasi untuk mendukung kegiatan komunikasi ULTIMA II melalui pelaksanaan kegiatan ATL dan BTL yang telah dibudgetkan untuk menunjang pencapaian sales
  • Bertanggung jawab atas kelancaran koordinasi dalam aspek E-commerce yang meliputi penjualan, perencanaan konten dan program penjualan di berbagai e-commerce platform
  • Bertanggung jawab terhadap pembuatan konten asset digital ULTIMA II serta memaksimalkan potensi dan penggunaan asset digital tersebut meliputi aspek keselarasan content dengan brand guidelines
  • Mengembangkan support CRM dengan memaksimalkan potensi dan penggunaan asset dan user database yang ada
  • Berkoordinasi dan bekerja sama dengan cross divisi team untuk memastikan implementasi dan eksekusi atas program yang sudah direncanakan berjalan dengan baik

Qualifications

  • Minimum lulusan S1 segala jurusan dari universitas terkemuka
  • Berpengalaman minimal 4 tahun menangani marketing communication, promotion atau brand management yang detil dalam pembuatan konsep sampai eksekusi ATL dan BTL, diutamakan dari perusahaan kosmetik / consumer goods / fashion retail, dan 1 tahun di level managerial / 3 tahun di level assistant manager
  • Menguasai komputer (MS Office), lebih disukai jika menguasai aplikasi grafis, dan Bahasa Inggris
  • Berpengalaman berhubungan dengan media cetak, digital, dan elektronik
  • Memiliki kemampuan komunikasi yang baik dan networking yang luas
  • Memiliki kemampuan analisa yang baik, smart worker, problem solving, kreatif, mampu bekerja secara mandiri maupun dalam tim
  • Berpengalaman memimpin tim


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