Ads Specialist

3 days ago

Bekasi, West Java, Indonesia PT. Indonesia Premium Goods (Elvicto & Iswhite) Full time

Job Description:

  1. Menyusun strategi iklan digital berdasarkan funnel marketing dan target audiens
  2. Merencanakan placement, targeting, budget, dan objektif setiap kampanye
  3. Menjalankan iklan di berbagai platform (Facebook/Instagram Ads, Google Ads, TikTok Ads, YouTube, dan lainnya)
  4. Menyesuaikan iklan sesuai campaign (product launch, promo, awareness, dsb.)
  5. Melakukan split testing pada copywriting, visual, CTA, dan audiens targeting
  6. Mengoptimalkan campaign secara real-time berdasarkan hasil performa
  7. Membuat laporan performa iklan (CTR, ROAS, CPC, CPM, conversion rate, dsb.)
  8. Memberikan insight dan rekomendasi berdasarkan data kampanye
  9. Bekerja sama dengan tim konten, desain, dan digital marketing untuk penyusunan materi iklan

Persyaratan:

  1. Pendidikan Minimal D3 Jurusan Marketing, Digital Media, Komunikasi, Statistik atau jurusan terkait
  2. Memiliki pengalaman minimal 2-3 tahun dalam menjalankan dan mengelola iklan digital
  3. Pernah mengikuti pelatihan Google Ads, Meta Blueprint, TikTok Ads Academy: Analisis data & tracking (Google Analytics, Pixel, GTM)
  4. Update terhadap tren, meme, challenge yang relevan di dunia beauty
  5. Mahir menggunakan Ads Manager (Meta, Google, TikTok, dsb.)
  6. Menguasai dasar copywriting iklan dan visual persuasive
  7. Paham integrasi dengan Pixel, GA4, UTM tracking, dan tools analytics lainnya
  8. Analitis dan data-driven
  9. Fleksibel dalam menghadapi perubahan algoritma & tren
  10. Kreatif, adaptif, dan up-to-date
  11. Proaktif mencari solusi atas hasil performa rendah: Tahan tekanan dan fleksibel waktu

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