Front-End Developer

Edufrienz is an educational platform offering engaging learning resources for children aged 3+ with a strong emphasis on social-emotional learning (SEL). We are transitioning from our existing website to a more optimized and scalable experience. While a custom platform is in development, we continue to improve and expand our current WordPress-based platform.

We are seeking a skilled Front-End Developer who can manage, improve, and support our existing website while collaborating directly with SEO strategists and the digital team. Your role focuses on front-end development, website enhancements, SEO-friendly improvements, and supporting the integration of marketing and affiliate features—not full-stack or heavy backend development.

What You'll Do

Website & Front-End Development (Primary Role)

• Manage, enhance, and optimize the current WordPress-based Edufrienz website.
• Implement front-end improvements using HTML, CSS, JavaScript, and common WordPress builders/plugins.
• Work closely with the SEO team to ensure clean, semantic code aligned with SEO goals.
• Improve UI/UX across pages—including navigation, user experience, readability, and mobile responsiveness.
• Optimize page performance (Core Web Vitals, image optimization, caching compatibility, etc.).
• Implement structured data, metadata, and SEO-friendly layouts based on strategist input.
• Support creation and maintenance of landing pages, product pages, and resource pages.

Affiliate Program & Marketing Integrations (Support Role)

• Assist in implementing or improving affiliate tracking tools , ShareASale, or custom links).
• Support integration of marketing assets: banners, shareable links, referral assets.
• Ensure front-end compatibility for affiliate dashboards and user flows.
• Connect with backend developers (if any) or external tools to ensure proper tracking.

Subscription & Content Access Support

• Implement or support front-end logic for subscription tiers and content gating.
• Ensure download limits, premium access, and membership pages function smoothly on WordPress.
• Work with plugins such as MemberPress, WooCommerce Subscriptions, or custom integrations.

UI/UX & Product Growth

• Provide design-driven recommendations to support better user journeys.
• Improve readability, color hierarchy, spacing, and layouts tailored for parents, teachers, and children.
• Maintain consistency with Edufrienz branding, illustrations, and visual guides.
• Work with Figma designs when provided, or assist in translating ideas into prototypes.

SEO Collaboration

• Work closely with SEO strategists to implement:

• Clean semantic HTML

• Schema markup
• Clear URL architecture
• Mobile-first improvements
• Image SEO (alt text, compression, formats)
• Propose front-end changes based on performance data (Search Console, Lighthouse, Core Web Vitals).
• Keep up to date with SEO-driven front-end practices and algorithm changes.

Website Performance & Technical Support

• Troubleshoot front-end issues related to UI bugs, page errors, or plugin conflicts.
• Work in an Agile approach—quick iterations, fast fixes, and responsive collaboration.
• Document changes clearly for future scalability and handover.

Must-Have Skills

• Bachelor's Degree or equivalent experience in Computer Science, IT, or related fields.
• Strong proficiency in JavaScript, HTML5, CSS3, and responsive design.
• Experience with WordPress, including builders (Elementor, WPBakery, Gutenberg) and plugins.

• Solid understanding of SEO-related front-end practices:

• Semantic markup

• Metadata
• Structured data
• Page speed optimization
• Comfortable working with UI tools (Figma) and frontend frameworks a bonus).
• Familiarity with caching, CDN, and cloud hosting environments (Cloudways, AWS, etc.).
• Strong debugging and troubleshooting skills.
• Excellent communication, proactive mindset, and willingness to collaborate with non-technical teams.
• A growth mindset—keeps learning, adapting, and contributing suggestions.