Digital Marketing Specialist

Hello We are a rapidly growing education company in need of an experienced, results-driven digital marketing specialist to own customer acquisition, drive conversions and directly fuel our growth.

Note on experience:

We are seeking candidates with a proven track record in driving sales conversions and generating high-quality leads. Applicants whose experience is primarily in brand awareness, engagement, or traffic-only campaigns will not be considered.

Main Responsibilities

Optimise and manage our customer acquisition through paid advertising to drive conversion on the website and CRM.

Strategy & Planning:

• Execute comprehensive performance marketing strategies that are primarily focused on driving conversion (sales, high-quality leads, etc).
• Plan and manage end-to-end SEO and SEM Google Ads.

Campaign Management & Execution:

• End-to-end execution of digital paid ad campaigns, from market research, budgeting, to monitoring, tracking and reporting.
• Proactively manage and optimise campaigns daily to achieve target KPIs (cost per lead, CAC, ROAS).

Website & CRM:

• Manage our CRM database and implement lead nurturing strategies to convert leads into sales through email and WhatsApp marketing.
• Optimise website performance, including A/B testing, product catalogues, checkout flow and user experience.
• Collaborate with cross-functional teams to enhance the overall customer journey.

Analysis & Optimisation:

• Measure and report on the performance of e-commerce platforms and CRM through analytic tools such as Google Analytics etc.
• Using advanced data analysis to optimise ad spend CPA/CAC and scale ROAS/ROI.
• Deliver clear in-depth performance reports with actionable insights and optimisation recommendations on weekly and monthly basis.
• Collaborate with other teams to align on the overall brand strategy.

Requirements

• Min 2-3 years of experience in e-commerce and/or digital marketing.
• Proficient in using e-commerce platforms and web analytics tools.
• Excellent data analysis and reporting skills, using data insight to make decisions.
• Good understanding of online marketing strategies and customer behaviour.
• Basic content creation skills, good written and verbal communication skills.
• Passionate about digital marketing and willing to learn and improve skills.

Technical Skills:

• Platform: Detailed knowledge and hands-on experience with Facebook, Google (Search & YouTube), TikTok, and other digital ads.
• Conversion tracking: Expert in setting up and troubleshooting paid ad conversion tracking, including platforms like Meta Pixel/Conversion API, Google Tag Manager (GTM), and UTM parameter creation.
• Analytics: Advanced proficiency in leveraging tools such as Google Analytics 4 (GA4) and the native analytics platform to measure campaign data and insights.
• Website optimisation: Proven experience in optimising landing pages and website funnels, including the ability to build, A/B test, manage and optimise web pages using platforms like Shopify and WordPress.
• Content: Ability to create attractive design and content concepts for ads, website and CRM.
• SEO Fundamentals: A working knowledge of Search Engine Optimisation (On-Page techniques) is beneficial, including the ability to write and manage basic SEO.
• CRM: Solid experience in using and managing CRM tools such as Hubspot, email and WA marketing, to do remarketing and optimise lead nurturing funnels.

What you enjoy

• 12 days of annual leave
• Great platform to learn and develop new skills
• Excellent office environment

About Learning Time Indonesia

With over 25 years of experience in early childhood education, Learning Time is a company that is passionate about supporting parents on their journey of bonding, playing and learning with their babies. We partner with experts to innovate, design and create educational children's play essentials. Our brand is here to make a difference and reimagine what playtime looks like in the first 1000 days.