Digital Marketing Executive

7 days ago

North Jakarta Jakarta, Indonesia PT Link Two Link Indonesia Full time 900,000 - 1,200,000 per year

(Distributor Resmi International Pet Food Brands)

Sebagai Digital Marketing Executive, Anda akan mengelola paid ads, performance marketing, serta channel digital untuk meningkatkan traffic dan sales, khususnya pada ekosistem social media dan sinergi dengan e-commerce (Shopee, Tokopedia, TikTok Shop, dll). Peran ini sangat strategis dalam mendorong pertumbuhan brand dan memastikan seluruh kampanye digital berjalan optimal, efisien, serta terukur.

Tanggung Jawab Utama

  • Mengelola dan mengoptimalkan paid ads (Meta Ads, TikTok Ads, Google Ads) untuk berbagai pet food brands.
  • Melakukan analisa performa iklan dan campaign digital seperti: CTR, CPM, CPC, CPA, ROAS, funnel conversion, growth & trend analysis
  • Menyusun, menjalankan, dan mengevaluasi campaign bulanan & promo platform.
  • Mengelola CRM ringan untuk marketplace & social media (push notif, voucher, audience remarketing).
  • Membantu support Ads Shop & Official Store di marketplace (Shopee / Tokopedia / TikTok Shop, dll) yang meliputi : campaign setup, targeting & bidding, optimasi cost, dan monitoring harian.
  • Berkolaborasi dengan tim creative untuk memastikan ads asset sesuai kebutuhan platform.

Kualifikasi yang Dibutuhkan

  • Pendidikan minimal S1 Marketing, Business, Digital Communication, atau setara.
  • Pengalaman minimal 1–3 tahun sebagai Digital Marketing Executive / Performance Marketing.
  • Menguasai Meta Ads, TikTok Ads, dan Google Ads.
  • Familiar dengan Ads Shop marketplace (Shopee/Tokopedia/TikTok Shop) dan store operation.
  • Mampu membaca data dan analisis funnel digital.
  • Memahami basic copywriting dan creative direction untuk ads.
  • Terbiasa bekerja dengan target dan cepat adaptif terhadap perubahan algoritma/platform.
  • Pengalaman bekerja dengan atau melaporkan kepada principal multinasional dengan kemampuan Bahasa Inggris lisan & tulisan (menjadi nilai tambah).

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