Social Media Strategist

1 week ago

Tangerang, Banten, Indonesia Indonesia Indicator Full time

About the Role

We are seeking a
strategic, data-driven, and self-motivated Social Media Strategist
to develop and implement impactful digital communication strategies.

This role combines creativity, analytical thinking, and leadership to drive engagement, brand positioning, and campaign performance including initiatives involving corporate, community, or government-related communications.

The ideal candidate is a
proactive problem-solver
who thrives in a
dynamic, fast-paced environment
and can work
independently with minimal supervision
, while collaborating effectively across teams.

Key Responsibilities

  • Develop and execute long-term social media strategies that align with brand and organizational objectives.
  • Conduct market and audience analysis to identify content opportunities and optimize communication approaches.
  • Design and oversee social media campaigns — from concept, messaging, to creative direction.
  • Collaborate with internal teams (creative, content, research, and account management) to ensure cohesive and impactful communication.
  • Integrate
    (Meta Ads, TikTok Ads, YouTube Ads, LinkedIn Campaign Manager, etc.) to maximize campaign reach and performance.
  • Monitor and analyze performance data using analytics tools (Meta Insights, Google Analytics, native platform dashboards, etc.) to guide content and budget optimization.
  • Interpret social and digital trends to inform proactive strategy updates and audience targeting improvements.
  • Provide insights and recommendations based on performance data to improve audience reach and engagement.
  • Manage content calendars, tone of voice, and key messaging frameworks for different platforms.
  • Support communication planning for public campaigns, advocacy, or government-related initiatives when required.
  • Ensure all communication adheres to brand integrity and public communication ethics.

Requirements

  • Bachelor's degree in Communications, Marketing, Business, or a related field.
  • 3–5 years of experience in social media strategy, digital marketing, or campaign planning.
  • Strong understanding of
    paid social advertising
    ,
    data analytics
    , and
    digital ecosystem performance metrics
    .
  • Excellent strategic thinking, problem-solving, and analytical skills.
  • Ability to work
    proactively, independently, and efficiently
    in a fast-paced environment.
  • Exceptional communication and presentation abilities.
  • Adaptable to dynamic priorities and capable of making sound decisions under minimal supervision.

Preferred Qualities

  • Experience managing communication projects for public institutions or government initiatives.
  • Familiar with performance reporting tools (e.g., Google Data Studio, Sprout Social, or other dashboards).
  • Strategic mindset with strong creative sensibility and data literacy.
  • Comfortable leading cross-team discussions and providing direction in ambiguous or evolving situations.
  • Self-driven, curious, and motivated to continuously improve strategy and results.

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