Digital Marketing

2 weeks ago

North Jakarta Jakarta, Indonesia PT Holink Solusi Digital Full time

Job Description:

  • Develop and implement HoLink's digital marketing and growth strategy in Indonesia (SEM + Social + Content Marketing).
  • Independently manage Google Ads Indonesia (search ads/display ads), Meta Ads (Facebook/Instagram), and TikTok Ads.
  • Optimize ROI, reduce customer acquisition cost (CAC), and increase conversion rates (registrations/subscriptions/upgrades).
  • Design and execute localized growth campaigns (referral rewards, KOL partnerships, social media marketing).
  • Integrate data analytics (GA4, Mixpanel, Hotjar) to conduct A/B testing and continuously optimize top-of-funnel conversion rates.
  • Assist in building a creator ecosystem and collaborate with local influencers/KOLs (YouTube/TikTok/Instagram) for promotional opportunities.

Requirements:

  • At least 5 years of SEM/Performance Marketing experience and familiarity with the Indonesian digital advertising market.
  • Proficient in Google Ads (search, display, and YouTube Ads), with the ability to optimize CTR and conversion rates for the Indonesian market.
  • Experienced with Meta Ads and TikTok Ads, and understanding of the usage habits of young Indonesians
  • Familiar with the marketing ecosystems of e-commerce platforms such as Shopee and Tokopedia, with preference given to candidates with experience in e-commerce/creator economy.
  • Fluent in English and Indonesian, with the ability to communicate with international teams.
  • Successful track record: Independently managed campaigns with budgets exceeding Rp 500,000,000 (approximately USD 30,000) and generating positive ROI.
  • Familiar with the AARRR user growth model and possesses a data-driven mindset.

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