Social Media Specialist

2 weeks ago

Malang, East Java, Indonesia One Third Consulting Abroad Full time 48,000,000 - 72,000,000 per year
About the Role

We are looking for a Social Media Specialist who is creative, detail-oriented, and understands the dynamics of social platforms. This role will focus heavily on managing and publishing content, including student testimonials, maintaining brand consistency, and boosting engagement across our digital channels.

Key Responsibilities
  • Manage and execute daily/weekly content calendars across all platforms (Instagram, TikTok, Facebook, YouTube Shorts, etc.).
  • Edit and publish student testimonial content, class activities, and program highlights on a regular basis.
  • Write engaging captions aligned with our brand tone.
  • Maintain consistent visual branding (feed layout, colors, tone, storytelling).
  • Collaborate with the creative team and program team to gather content materials.
  • Monitor basic metrics such as reach, engagement rate, and content performance.
  • Generate creative content ideas based on trends, insights, and campaign needs.
  • Provide basic community handling (responding to comments and DMs).
Requirements
  • Minimum 1 year of experience as a Social Media Specialist or related role.
  • Strong understanding of Instagram, TikTok, Facebook, and basic design tools (Canva/CapCut).
  • Ability to perform simple video editing, especially for testimonial content.
  • Good copywriting and storytelling skills.
  • Creative, fast learner, and up-to-date with social media trends.
  • Willing to work on-site in Malang and collaborate with the team.
Nice to Have
  • Experience in the education/EdTech industry.
  • Ability to perform basic social media analytics.
  • Familiar with social selling strategies.

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