Head of Ecommerce

2 days ago

Jakarta, Jakarta, Indonesia PT Gogo Ecommerce Indonesia Full time

Role Overview

The Head of E-Commerce will own the full online business strategy to drive revenue, profitability, andmarket share across all platforms. This role leads P&L, builds commercial plans, and partners with

cross-functional teams to unlock growth in beauty and retail categories. The ideal candidate is both

strategic and hands-on, with strong operational leadership.

Key Responsibilities

E-Commerce Strategy & P&L


• Build, lead, and execute the end-to-end e-commerce strategy + marketplaces)


• Own e-commerce P&L including topline revenue, margin, pricing, and trade spend


• Forecast sales, set targets, and ensure monthly/quarterly business delivery


• Identify new growth opportunities (new platforms, partnerships, exclusives)

Marketplace Management


• Lead business performance on Shopee, Tokopedia, TikTok Shop, Lazada, Blibli, and others


• Oversee campaign planning, target-setting, GMV growth, and promotional calendar


• Manage account relationships with platform PICs and negotiate commercial terms

Digital Marketing & Traffic


• Partner with Marketing to drive traffic and conversion (paid ads, SEO/SEM, CRM, affiliates)


• Optimize consumer acquisition cost, ROAS, and retention


• Build strong channel content and merchandising strategy

Operations & Supply Chain Alignment


• Ensure accurate stock planning, forecasting, and fast replenishment with SCM team


• Improve order-to-delivery processes: fulfillment, SLA, logistics performance


• Manage fraud control, commissions, cancellations, and return rate targets

Brand & Category Development


• Create channel-specific assortment plans and online-first activations


• Lead pricing governance, online promo mechanics, bundling, and discount strategy


• Monitor competitor activity, pricing, and platform trends

Leadership & Team Management


• Build, develop, and mentor an e-commerce team (KAMs, performance, ops,

product/content)


• Drive a data-driven culture with dashboards, analytics, and insights


• Manage agency partners for operations, ads, store management, or creative needs

Performance & Reporting


• Deliver weekly/monthly reports on sales, ROI, campaign results, KPI trends


• Use platform analytics, internal BI, and market insights to guide business decisions


• Provide post-mortem analysis and optimization action plans

Requirements


• Bachelor's degree in Business, Marketing, Digital Commerce, or related field


• 3–5+ years in e-commerce or digital business; 3+ years in a senior leadership role


• Proven experience managing large GMV and marketplace P&L (IDR 50B+ annual preferred)


• Strong commercial mindset with marketplace negotiation and category management

experience


• Deep understanding of marketplace mechanics, performance marketing, and e-commerce

ops


• Data-savvy: proficient with dashboards, forecasting, and business planning


• Leadership excellence: able to build, inspire, and scale teams


• Hands-on problem solver with comfort in fast-paced, high-growth environments

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