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Social Media Manager
3 weeks ago
Social Media Manager
Responsibility
- Building content calendars and scheduling/publishing content
- Community management (replying to comments and messages, flagging issues to other teams)
- Acting as a channel owner for all social media accounts (including knowing each channel’s best practices, deciding which content goes out where and when, and adapting content across channels)
- Creating campaign plans for business and marketing priorities (e.g. product launches, rebrands, awareness campaigns, contests, etc.)
- Writing creative briefs (to give direction to agencies and/or internal designers, video editors, and copywriters)
- Supporting influencer marketing efforts (such as identifying and selecting influencers, reposting content, and engaging with influencer posts)
- Creating weekly/monthly reports (and ad-hoc reports for major marketing campaigns, sponsorships, etc.)
- Social listening (including monitoring hashtags and branded keywords, detecting brand safety issues, managing social media crises, and identifying real-time marketing opportunities)
- Guiding best practices for social media (staying up to date on new social networks and features)
- Creating and/or curating content (taking photos, writing copy, designing, or modifying graphics, editing videos, finding UGC content, and contributing to editorial content)
- Familiar with Facebook ads, Google ads, games, and discord
- Have passion in crypto and NFT is a big plus
Requirement
- At least 2 ~ 3 years of related work experience from an advertising agency of start up
- Solid experience in social media management
- Experience using social media engagement, reporting, and listening tools
- Good spelling and grammar, with a keen eye that pays attention to detail
- Excellent written communication skills, with an understanding of how to translate complex topics and technologies into easy-to-understand messaging
- Empathy and the ability to relate to others
- Good time management
- Initiative, knowing how to problem solve and think quickly on their feet
- The ability to work well in a team
